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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

29 Items

Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Hybrid Print Fill Long Sleeve
new

Boys' UA Tech™ Hybrid Print Fill Long Sleeve

Price: $25
30% Off With Code UAHOLIDAY
UA Tech 2.0 SS Tee
Best Seller

UA Tech 2.0 SS Tee

Price: $25
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Big Logo Printed Short Sleeve
Best Seller

Boys' UA Tech™ Big Logo Printed Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY
Boys' UA Stunt 3.0 Printed Shorts

Boys' UA Stunt 3.0 Printed Shorts

Price: $25
30% Off With Code UAHOLIDAY
Boys' UA Tech™ 2.0 Short Sleeve
Best Seller

Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Woven Wordmark Shorts

Boys' UA Tech™ Woven Wordmark Shorts

Price: $25
30% Off With Code UAHOLIDAY
Men's UA Meridian ¼ Zip

Men's UA Meridian ¼ Zip

Price: $80
30% Off With Code UAHOLIDAY
Men's UA Vanish Energy Short Sleeve
Top Gift

Men's UA Vanish Energy Short Sleeve

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Meridian Short Sleeve

Men's UA Meridian Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Tech™ Wordmark Shorts

Men's UA Tech™ Wordmark Shorts

Price: $30
30% Off With Code UAHOLIDAY
UA TECH GRAPHIC SHORT
Best Seller

UA TECH GRAPHIC SHORT

Price: $30
30% Off With Code UAHOLIDAY
Toddler Boys' UA Release The Beast Set

Toddler Boys' UA Release The Beast Set

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Vanish Energy Printed Short Sleeve

Men's UA Vanish Energy Printed Short Sleeve

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Vanish Energy Tank

Men's UA Vanish Energy Tank

Price: $40
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Wordmark Logo Short Sleeve

Boys' UA Tech™ Wordmark Logo Short Sleeve

Price: $20
30% Off With Code UAHOLIDAY
Men's Armour Fleece® Joggers

Men's Armour Fleece® Joggers

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
30% Off With Code UAHOLIDAY
Girls' UA Lunch Box

Girls' UA Lunch Box

Price: $30
30% Off With Code UAHOLIDAY
Men's UA Tech™ Vent Geotessa ½ Zip

Men's UA Tech™ Vent Geotessa ½ Zip

Price: $55
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Mesh Shorts

Boys' UA Tech™ Mesh Shorts

Price: $20
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Logo Shorts

Boys' UA Tech™ Logo Shorts

Price: $20
30% Off With Code UAHOLIDAY
ESSENTIAL SWACKET

ESSENTIAL SWACKET

Price: $130
30% Off With Code UAHOLIDAY
Men's UA Tech™ Vent Short Sleeve

Men's UA Tech™ Vent Short Sleeve

Price: $35
30% Off With Code UAHOLIDAY