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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

34 Items

Men's UA Tech™ 2.0 Short Sleeve
New Colors

Men's UA Tech™ 2.0 Short Sleeve

Price: $25
Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Men's UA Drive 5 Pocket Pants
New Colors

Men's UA Drive 5 Pocket Pants

Price: $85
Men's Project Rock 7 Training Shoes

Men's Project Rock 7 Training Shoes

Price: $150
Unisex UA SlipSpeed™ Mega All-America Shoes
new

Unisex UA SlipSpeed™ Mega All-America Shoes

Price: $160
Boys' UA Tech™ 2.0 Short Sleeve
Best Seller

Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
Men's UA Commit 4 Training Shoes

Men's UA Commit 4 Training Shoes

Price: $80
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Meridian ¼ Zip

Men's UA Meridian ¼ Zip

Price: $80
Men's UA Vanish Energy Short Sleeve
Top Gift

Men's UA Vanish Energy Short Sleeve

Price: $45
Men's UA Meridian Short Sleeve
Top Gift

Men's UA Meridian Short Sleeve

Price: $60
Men's UA Reign 6 Training Shoes

Men's UA Reign 6 Training Shoes

Price: $130
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Men's HeatGear® Mock Long Sleeve
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Men's HeatGear® Mock Long Sleeve

Price: $35
Men's HeatGear® OG Compression Long Sleeve
Top Gift

Men's HeatGear® OG Compression Long Sleeve

Price: $40
Men's UA Edge Suede Training Shoes

Men's UA Edge Suede Training Shoes

Price: $70
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Cold Weather Fitted Pants
Top Gift

Men's UA Vanish Cold Weather Fitted Pants

Price: $80
Men's HeatGear® Long Sleeve
Best Seller

Men's HeatGear® Long Sleeve

Price: $35
Men's Armour Fleece® Joggers

Men's Armour Fleece® Joggers

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Edge Leather Training Shoes

Men's UA Edge Leather Training Shoes

Price: $70
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
Men's UA Dynamic IntelliKnit Training Shoes
new

Men's UA Dynamic IntelliKnit Training Shoes

Price: $130