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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

23 Items

Men's UA ArmourVent Stretch Fit Cap
Top Gift

Men's UA ArmourVent Stretch Fit Cap

Price: $30
Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
Men's UA Meridian ¼ Zip

Men's UA Meridian ¼ Zip

Price: $80
Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

Price: $25
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Cold Weather ¼ Zip
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Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Unisex UA All Weather Wool Boot Socks

Unisex UA All Weather Wool Boot Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's HeatGear® Mock Long Sleeve
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Men's HeatGear® Mock Long Sleeve

Price: $35
Men's UA Vanish Energy Tank

Men's UA Vanish Energy Tank

Price: $40
Men's HeatGear® OG Compression Long Sleeve
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Men's HeatGear® OG Compression Long Sleeve

Price: $40
Men's HeatGear® Long Sleeve
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Men's HeatGear® Long Sleeve

Price: $35
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
Men's UA Tech™ Tank

Men's UA Tech™ Tank

Price: $25
Kids' UA Team Over-The-Calf Socks

Kids' UA Team Over-The-Calf Socks

Price: $12
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's HeatGear® Sleeveless
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Men's HeatGear® Sleeveless

Price: $30
Unisex ColdGear® Balaclava

Unisex ColdGear® Balaclava

Price: $32
Men's HeatGear® ¾ Leggings
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Men's HeatGear® ¾ Leggings

Price: $32
Men's HeatGear® Leggings
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Men's HeatGear® Leggings

Price: $35
Men's UA Performance Tech™ 6" Boxerjock®
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Men's UA Performance Tech™ 6" Boxerjock®

Price: $20
Boys' HeatGear® Printed Leggings
Top Gift

Boys' HeatGear® Printed Leggings

Price: $35