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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

22 Items

UA StealthForm Uncrushable Hat
new

UA StealthForm Uncrushable Hat

Price: $45
Men's UA Blitzing Adjustable Cap
new

Men's UA Blitzing Adjustable Cap

Price: $28
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Playoff 3.0 Stripe Polo
New Colors

Men's UA Playoff 3.0 Stripe Polo

Price: $70
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Men's UA Playoff 3.0 Polo
new

Men's UA Playoff 3.0 Polo

Price: $65
Extra 30% Off + Free Shipping use code UAHOLIDAY
UA Tech™ Polo
Best Seller

UA Tech™ Polo

Price: $45
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Men's UA Matchplay Polo
Best Seller

Men's UA Matchplay Polo

Price: $55
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Boys' UA Matchplay Polo
Best Seller

Boys' UA Matchplay Polo

Price: $30
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Men's UA Blitzing Cap
Top Gift

Men's UA Blitzing Cap

Price: $28
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Iso-Chill Driver Mesh Cap

Men's UA Iso-Chill Driver Mesh Cap

Price: $28
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Playoff 3.0 Printed Polo

Men's UA Playoff 3.0 Printed Polo

Price: $70
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Unisex UA Drive Bucket Hat

Unisex UA Drive Bucket Hat

Price: $35
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Men's UA Playoff 3.0 Rib Polo

Men's UA Playoff 3.0 Rib Polo

Price: $70
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Men's UA Drive Snapback Hat
Top Gift

Men's UA Drive Snapback Hat

Price: $30
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Playoff 3.0 Check Jacquard Polo

Men's UA Playoff 3.0 Check Jacquard Polo

Price: $70
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Boys' UA Icon Polo

Boys' UA Icon Polo

Price: $30
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Men's UA Blitzing Trucker Hat

Men's UA Blitzing Trucker Hat

Price: $28
Extra 30% Off + Free Shipping use code UAHOLIDAY
UA SportStyle Adjustable Hat

UA SportStyle Adjustable Hat

Price: $25
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Blitzing Trucker Hat

Boys' UA Blitzing Trucker Hat

Price: $25
Extra 30% Off + Free Shipping use code UAHOLIDAY
Unisex UA Halftime Balaclava

Unisex UA Halftime Balaclava

Price: $35
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Unisex UA Sportstyle Corduroy Adjustable Cap

Unisex UA Sportstyle Corduroy Adjustable Cap

Price: $30
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Men's Curry Flat Brim Snapback Cap

Men's Curry Flat Brim Snapback Cap

Price: $40
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Men's UA SportStyle Snapback Hat

Men's UA SportStyle Snapback Hat

Price: $28
Extra 30% Off + Free Shipping use code UAHOLIDAY