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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

35 Items

Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Men's UA Base 2.0 Leggings
new

Men's UA Base 2.0 Leggings

Price: $60
Unisex UA SlipSpeed™ Mega All-America Shoes
new

Unisex UA SlipSpeed™ Mega All-America Shoes

Price: $160
Men's ColdGear® Elite Mock Long Sleeve
new

Men's ColdGear® Elite Mock Long Sleeve

Price: $70
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Commit 4 Training Shoes

Men's UA Commit 4 Training Shoes

Price: $80
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
Men's UA Meridian ¼ Zip

Men's UA Meridian ¼ Zip

Price: $80
Boys' Armour Fleece® Wordmark Hoodie
Top Gift

Boys' Armour Fleece® Wordmark Hoodie

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Reign 6 Training Shoes

Men's UA Reign 6 Training Shoes

Original price: $130, Sale price: $117.97
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's HeatGear® Mock Long Sleeve
Top Gift

Men's HeatGear® Mock Long Sleeve

Price: $35
Men's HeatGear® OG Compression Long Sleeve
Top Gift

Men's HeatGear® OG Compression Long Sleeve

Price: $40
Men's HeatGear® Long Sleeve
Best Seller

Men's HeatGear® Long Sleeve

Price: $35
Men's UA Edge Leather Training Shoes

Men's UA Edge Leather Training Shoes

Price: $70
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
Men's UA Dynamic IntelliKnit Training Shoes
new

Men's UA Dynamic IntelliKnit Training Shoes

Price: $130
Men's ColdGear® Elite Leggings
new

Men's ColdGear® Elite Leggings

Price: $70
Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's ColdGear® Elite Scuba Hoodie
Top Gift

Men's ColdGear® Elite Scuba Hoodie

Price: $70