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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

13 Items

Unisex Curry 1 Low FloTro Lux Basketball Shoes
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Unisex Curry 1 Low FloTro Lux Basketball Shoes

Price: $130
Unisex UA Spawn 6 Basketball Shoes
New Colors

Unisex UA Spawn 6 Basketball Shoes

Price: $100
Unisex UA Lockdown 7 Basketball Shoes
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Unisex UA Lockdown 7 Basketball Shoes

Price: $70
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Men's UA Drift Tide 2.0 Short Sleeve
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Men's UA Drift Tide 2.0 Short Sleeve

Price: $45
Unisex UA ArmourDry™ Playmaker Mid-Crew Socks

Unisex UA ArmourDry™ Playmaker Mid-Crew Socks

Price: $18
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Men's UA Rival Fleece Mountain Hoodie

Men's UA Rival Fleece Mountain Hoodie

Price: $60
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Men's UA Expanse Quilted Shacket
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Men's UA Expanse Quilted Shacket

Price: $120
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Lockdown 7 Low Basketball Shoes

Unisex UA Lockdown 7 Low Basketball Shoes

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Expanse Softshell Pants
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Men's UA Expanse Softshell Pants

Price: $130
Men's UA Charged Maven Trek Waterproof Trail Shoes

Men's UA Charged Maven Trek Waterproof Trail Shoes

Original price: $125, Sale price: $112.97