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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

21 Items

Unisex UA Perf Tech 6pk Qtr
new

Unisex UA Perf Tech 6pk Qtr

Price: $24
30% Off With Code UAHOLIDAY
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
30% Off With Code UAHOLIDAY
Unisex Tie HB
New Colors

Unisex Tie HB

Price: $10
30% Off With Code UAHOLIDAY
Men's UA ArmourVent Stretch Fit Cap
Top Gift

Men's UA ArmourVent Stretch Fit Cap

Price: $30
30% Off With Code UAHOLIDAY
M Iso-chill Armourvent Adj

M Iso-chill Armourvent Adj

Price: $30
30% Off With Code UAHOLIDAY
Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
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UA  AD Playmaker 1pk Mid

UA AD Playmaker 1pk Mid

Price: $18
30% Off With Code UAHOLIDAY
Men's UA Meridian ¼ Zip

Men's UA Meridian ¼ Zip

Price: $80
30% Off With Code UAHOLIDAY
Unisex UA AD Pro 3pk ULT

Unisex UA AD Pro 3pk ULT

Price: $25
30% Off With Code UAHOLIDAY
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
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UA All Weather Wool Boot

UA All Weather Wool Boot

Price: $22
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M Iso-chill AV Trucker

M Iso-chill AV Trucker

Price: $32
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UA HG OG Compression LS
Top Gift

UA HG OG Compression LS

Price: $40
UA HG Armour Comp LS
Best Seller

UA HG Armour Comp LS

Price: $35
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
30% Off With Code UAHOLIDAY
Men's Project Rock Trucker Hat
New Colors

Men's Project Rock Trucker Hat

Price: $40
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Boys' Toddler UA Symbol Terry SH

Boys' Toddler UA Symbol Terry SH

Price: $32
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Men's UA Tech™ Vent Geotessa ½ Zip

Men's UA Tech™ Vent Geotessa ½ Zip

Price: $55
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UA P Rock AD Plymker 1pk Mid

UA P Rock AD Plymker 1pk Mid

Price: $25
30% Off With Code UAHOLIDAY
Women's UA RUSH™ No-Slip Waistband Full-Length Leggings

Women's UA RUSH™ No-Slip Waistband Full-Length Leggings

Price: $18
30% Off With Code UAHOLIDAY