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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

15 Items

Men's UA Commit 4 Training Shoes
new

5 Colors

Men's UA Commit 4 Training Shoes

Price: $80
UA Playmaker Jug Straw
new

1 Color

UA Playmaker Jug Straw

Price: $10
Receive 20% off this style when purchased with Playmaker Jug.
Men's UA Charged Edge Wide (4E) Training Shoes
New Colors

2 Colors

Men's UA Charged Edge Wide (4E) Training Shoes

Original price: $70, Sale price: $56
Exclusion List Messaging Test - Eligible Product
UA Gift Box Kit - Medium
new

1 Color

UA Gift Box Kit - Medium

Price: $4.95
UA Gift Box Kit - Large
new

1 Color

UA Gift Box Kit - Large

Price: $5.95
UA Playmaker Jug Jr. 32 oz. Water Bottle

3 Colors

UA Playmaker Jug Jr. 32 oz. Water Bottle

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug 64 oz. Water Bottle

6 Colors

UA Playmaker Jug 64 oz. Water Bottle

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
UA 24-Can Sideline Soft Cooler

4 Colors

UA 24-Can Sideline Soft Cooler

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
UA 12-Can Sideline Soft Cooler

2 Colors

UA 12-Can Sideline Soft Cooler

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

2 Colors

Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Men's UA Edge Leather Training Shoes

3 Colors

Men's UA Edge Leather Training Shoes

Original price: $70, Sale price: $56
Exclusion List Messaging Test - Eligible Product
Men's UA Charged Edge Training Shoes
new

2 Colors

Men's UA Charged Edge Training Shoes

Original price: $70, Sale price: $56
Exclusion List Messaging Test - Eligible Product
Unisex Project Rock ArmourDry™ Playmaker Mid-Crew Socks
New Colors

2 Colors

Unisex Project Rock ArmourDry™ Playmaker Mid-Crew Socks

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Unisex UA Performance Tech 3-Pack Crew Socks
new

2 Colors

Unisex UA Performance Tech 3-Pack Crew Socks

Original price: $18, Sale price: $14.40
Exclusion List Messaging Test - Eligible Product
Men's UA Dynamic Select Training Shoes

3 Colors

Men's UA Dynamic Select Training Shoes

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product