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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

52 Items

Men's UA Challenger Training Short Sleeve
new

4 Colors

Men's UA Challenger Training Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Men's HeatGear® OG Compression Short Sleeve
new

5 Colors

Men's HeatGear® OG Compression Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Men's UA Challenger Training Pants
new

4 Colors

Men's UA Challenger Training Pants

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Men's UA Tech™ ½ Zip Long Sleeve
new

8 Colors

Men's UA Tech™ ½ Zip Long Sleeve

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Men's UA Icon Fleece Crew
new

6 Colors

Men's UA Icon Fleece Crew

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Elite Seamless Short Sleeve
new

4 Colors

Men's UA Vanish Elite Seamless Short Sleeve

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Men's UA Icon Charged Cotton® Short Sleeve
new

6 Colors

Men's UA Icon Charged Cotton® Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Seamless Short Sleeve
new

5 Colors

Men's UA Vanish Seamless Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Knit Warm Up Team Pants
new

4 Colors

Boys' UA Knit Warm Up Team Pants

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Men's HeatGear® Printed Short Sleeve
new

2 Colors

Men's HeatGear® Printed Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ 2.0 Short Sleeve
New Colors

6 Colors

Boys' UA Tech™ 2.0 Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's UA Rival Fleece Hoodie
New Colors

7 Colors

Women's UA Rival Fleece Hoodie

Price: $55
Boys' UA Rival Fleece Joggers
New Colors

4 Colors

Boys' UA Rival Fleece Joggers

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Challenger Training Short Sleeve
New Colors

3 Colors

Women's UA Challenger Training Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Unstoppable Joggers
New Colors

2 Colors

Women's UA Unstoppable Joggers

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Men's UA Unstoppable Cargo Utility Pants

1 Color

Men's UA Unstoppable Cargo Utility Pants

Price: $120
Boys' UA Challenger Training Short Sleeve
New Colors

3 Colors

Boys' UA Challenger Training Short Sleeve

Price: $20
Men's UA Unstoppable Fleece Collegiate Full Zip
new

8 Colors

Men's UA Unstoppable Fleece Collegiate Full Zip

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Women's UA Rival High-Rise Woven Pants
New Colors

4 Colors

Women's UA Rival High-Rise Woven Pants

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Playoff ¼ Zip
New Colors

5 Colors

Women's UA Playoff ¼ Zip

Price: $70
Men's UA Unstoppable Fleece Collegiate Joggers
new

8 Colors

Men's UA Unstoppable Fleece Collegiate Joggers

Original price: $110, Sale price: $88
Exclusion List Messaging Test - Eligible Product
Women's UA Drive Pants
new

2 Colors

Women's UA Drive Pants

Original price: $85, Sale price: $68
Exclusion List Messaging Test - Eligible Product
Men's UA Alpha Flat Front Pants
new

4 Colors

Men's UA Alpha Flat Front Pants

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Women's UA Infinite Power Long Sleeve Jersey
new

7 Colors

Women's UA Infinite Power Long Sleeve Jersey

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product