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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

39 Items

Women's UA OutRun The Storm Jacket
New Colors

Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Base™ 3.0 Hoodie
new

Men's UA Base™ 3.0 Hoodie

Price: $85
Men's UA Launch Hooded Jacket

Men's UA Launch Hooded Jacket

Price: $75
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Launch Elite Graphic Short Sleeve
Best Seller

Men's UA Launch Elite Graphic Short Sleeve

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Launch Singlet

Women's UA Launch Singlet

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Drift Tide 2.0 Short Sleeve
Best Seller

Men's UA Drift Tide 2.0 Short Sleeve

Price: $45
Men's UA Launch Singlet

Men's UA Launch Singlet

Price: $35
Women's UA Launch Short Sleeve

Women's UA Launch Short Sleeve

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Launch Short Sleeve

Men's UA Launch Short Sleeve

Price: $35
Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

Price: $30
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Launch Pants

Men's UA Launch Pants

Price: $75
Women's UA Run Anywhere Tights

Women's UA Run Anywhere Tights

Price: $100
Men's UA Launch 5" Shorts

Men's UA Launch 5" Shorts

Price: $38
Women's UA Launch Pro Long Sleeve

Women's UA Launch Pro Long Sleeve

Price: $60
Men's UA Launch 2-in-1 7" Shorts

Men's UA Launch 2-in-1 7" Shorts

Price: $48
Men's UA Rival Fleece Mountain Hoodie

Men's UA Rival Fleece Mountain Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' UA Circle Icon Hoodie

Girls' UA Circle Icon Hoodie

Price: $40
Boys' Curry Splash Shorts

Boys' Curry Splash Shorts

Price: $40
Men's UA Expanse Specialist ½ Zip Hoodie

Men's UA Expanse Specialist ½ Zip Hoodie

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Curry Trend T-Shirt

Boys' Curry Trend T-Shirt

Price: $30
Men's UA Launch 7" Shorts
Best Seller

Men's UA Launch 7" Shorts

Price: $38