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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

96 Items

Boys' Armour Fleece® Pro Hoodie
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Boys' Armour Fleece® Pro Hoodie

Price: $50
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Boys' UA Freedom Rival Fleece Hoodie
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Boys' UA Freedom Rival Fleece Hoodie

Price: $45
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Little Girls' UA Everyday Leggings
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Little Girls' UA Everyday Leggings

Price: $70
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UA Loudon Mini Backpack
New Colors

UA Loudon Mini Backpack

Price: $30
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Ms Unstp Flc FZ
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Ms Unstp Flc FZ

Price: $130
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M Braided Golf Belt
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M Braided Golf Belt

Price: $42
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Men's UA Drive Stretch Webbing Belt
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Men's UA Drive Stretch Webbing Belt

Price: $25
30% Off With Code UAHOLIDAY
Ws Unstp FZ
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Ws Unstp FZ

Price: $130
30% Off With Code UAHOLIDAY
Boys' Pre-School UA Diverge Micro Big Logo Short Sleeve
New Colors

Boys' Pre-School UA Diverge Micro Big Logo Short Sleeve

Price: $40
30% Off With Code UAHOLIDAY
Boys' UA Half Tone Logo Hoodie
New Colors

Boys' UA Half Tone Logo Hoodie

Price: $30
30% Off With Code UAHOLIDAY
UA Triumph Utility Tote
New Colors

UA Triumph Utility Tote

Price: $65
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UA Triumph Small Duffle Bag
New Colors

UA Triumph Small Duffle Bag

Price: $45
30% Off With Code UAHOLIDAY
Men's Project Rock Heavyweight Tools Of The Trade Full-Zip
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Men's Project Rock Heavyweight Tools Of The Trade Full-Zip

Price: $90
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Men's ArmourVent® Mesh Series 9" Boxerjock®
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Men's ArmourVent® Mesh Series 9" Boxerjock®

Price: $45
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Little Boys' UA Camo Everyday Graphic Hoodie
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Little Boys' UA Camo Everyday Graphic Hoodie

Price: $50
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Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
30% Off With Code UAHOLIDAY
Men's UA RUSH™ Sleepwear Ultra Comfort Heavyweight Long Sleeve

Men's UA RUSH™ Sleepwear Ultra Comfort Heavyweight Long Sleeve

Price: $40
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Men's UA Icon Heavyweight Terry Oversized Crew
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Men's UA Icon Heavyweight Terry Oversized Crew

Price: $70
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Men's UA Run True Leggings
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Men's UA Run True Leggings

Price: $65
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Little Boys' UA Half Tone Logo Hoodie
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Little Boys' UA Half Tone Logo Hoodie

Price: $25
30% Off With Code UAHOLIDAY
Women's UA Unstoppable Jacket

Women's UA Unstoppable Jacket

Price: $100
30% Off With Code UAHOLIDAY
UA Loudon CB SM Prtd

UA Loudon CB SM Prtd

Price: $40
30% Off With Code UAHOLIDAY
Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Unisex UA Utility Flex Sling

Unisex UA Utility Flex Sling

Price: $45