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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

23 Items

Unisex UA Undeniable 5.0 XXS Duffle
New Colors

3 Colors

Unisex UA Undeniable 5.0 XXS Duffle

Price: $35
Kids' UA Essential 6-Pack No- Show Socks
New Colors

7 Colors

Kids' UA Essential 6-Pack No- Show Socks

Price: $18
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Armour Fleece® Full-Zip
Best Seller

3 Colors

Boys' Armour Fleece® Full-Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Utility Flex Sling

5 Colors

Unisex UA Utility Flex Sling

Original price: $45, Sale price: $33.97
Women's UA Tech™ Twist ½ Zip

8 Colors

Women's UA Tech™ Twist ½ Zip

Price: $45
Men's UA Rival Fleece Camo Printed Hoodie

3 Colors

Men's UA Rival Fleece Camo Printed Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Icon Fleece Hoodie
New Colors

15 Colors

Men's UA Icon Fleece Hoodie

Price: $60
Men's UA Unstoppable Jacket
New Colors

5 Colors

Men's UA Unstoppable Jacket

Price: $110
Men's UA Unstoppable Fleece Full-Zip
Top Gift

11 Colors

Men's UA Unstoppable Fleece Full-Zip

Price: $110
Girls' Armour Fleece® Big Logo Hoodie
Top Gift

2 Colors

Girls' Armour Fleece® Big Logo Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Expanse Quilted Shacket
Top Gift

4 Colors

Men's UA Expanse Quilted Shacket

Price: $120
25% Off Can't-Miss Gifts use code COUNTDOWN
UA Triumph Campus Backpack
Top Gift

6 Colors

UA Triumph Campus Backpack

Price: $45
Men's UA Rival Fleece Hoodie

19 Colors

Men's UA Rival Fleece Hoodie

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Kids' UA Team Over-The-Calf Socks

11 Colors

Kids' UA Team Over-The-Calf Socks

Price: $12
25% Off Can't-Miss Gifts use code COUNTDOWN
Project Rock Box Duffle Backpack

2 Colors

Project Rock Box Duffle Backpack

Price: $90
Men's Armour Fleece® Hoodie

3 Colors

Men's Armour Fleece® Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
UA Hustle 6.0 Backpack
Top Gift

17 Colors

UA Hustle 6.0 Backpack

Price: $55
Boys' UA Icon Fleece Jersey Hoodie
Top Gift

4 Colors

Boys' UA Icon Fleece Jersey Hoodie

Price: $55
Men's UA Motivate 2.0 Short Sleeve

11 Colors

Men's UA Motivate 2.0 Short Sleeve

Price: $60
Men's UA Rival Fleece Crew

8 Colors

Men's UA Rival Fleece Crew

Price: $50
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Command Warm-Up Full Zip

8 Colors

Men's UA Command Warm-Up Full Zip

Price: $70
Men's Armour Fleece® ¼ Zip

9 Colors

Men's Armour Fleece® ¼ Zip

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Rival Fleece Logo Hoodie

9 Colors

Men's UA Rival Fleece Logo Hoodie

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN