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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

16 Items

Women's UA Vanish 3" Shorts

Women's UA Vanish 3" Shorts

Price: $40
Unisex UA ArmourDry™ Playmaker Mid-Crew Socks

Unisex UA ArmourDry™ Playmaker Mid-Crew Socks

Price: $18
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Men's UA Vanish Woven 6" Shorts
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Men's UA Vanish Woven 6" Shorts

Price: $50
Men's UA Tech™ Graphic Shorts
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Men's UA Tech™ Graphic Shorts

Price: $30
Boys' Curry Splash Shorts

Boys' Curry Splash Shorts

Price: $40
Boys' UA Vanish Shorts
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Boys' UA Vanish Shorts

Price: $35
Unisex UA All Weather Wool Boot Socks

Unisex UA All Weather Wool Boot Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Elite Shorts
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Men's UA Vanish Elite Shorts

Price: $65
Kids' UA Team Over-The-Calf Socks

Kids' UA Team Over-The-Calf Socks

Price: $12
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Fish Pro 2.0 Cargo Shorts
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Men's UA Fish Pro 2.0 Cargo Shorts

Price: $65
Men's UA Performance Tech™ 6" Boxerjock®
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Men's UA Performance Tech™ 6" Boxerjock®

Price: $20
Men's UA Vanish Woven Shorts

Men's UA Vanish Woven Shorts

Price: $50