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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

73 Items

UA GPS Surge 4 AC
new

UA GPS Surge 4 AC

Price: $50
30% Off With Code UAHOLIDAY
Toddler Girls' UA The Future Is Mine Short Sleeve
new

Toddler Girls' UA The Future Is Mine Short Sleeve

Price: $100
30% Off With Code UAHOLIDAY
Women's UA Unstoppable Hybrid Pants
New Colors

Women's UA Unstoppable Hybrid Pants

Price: $75
30% Off With Code UAHOLIDAY
Boys' UA Box Camo Short Sleeve
New Colors

Boys' UA Box Camo Short Sleeve

Price: $75
30% Off With Code UAHOLIDAY
Men's UA CTG Warm-Up Layering Crew
new

Men's UA CTG Warm-Up Layering Crew

Price: $65
30% Off With Code UAHOLIDAY
UA Charged Surge 4 4E
new

UA Charged Surge 4 4E

Price: $65
30% Off With Code UAHOLIDAY
UA Lockdown 7
new

UA Lockdown 7

Price: $70
30% Off With Code UAHOLIDAY
Men's Project Rock Heavyweight Tools Of The Trade Full-Zip
new

Men's Project Rock Heavyweight Tools Of The Trade Full-Zip

Price: $90
30% Off With Code UAHOLIDAY
Girls' UA Play Up Shorts
Best Seller

Girls' UA Play Up Shorts

Price: $20
30% Off With Code UAHOLIDAY
Men's UA Vanish Woven 6" Shorts
Top Gift

Men's UA Vanish Woven 6" Shorts

Price: $50
30% Off With Code UAHOLIDAY
Men's UA Drive Shorts
Best Seller

Men's UA Drive Shorts

Price: $70
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
30% Off With Code UAHOLIDAY
Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Men's Project Rock HeatGear® Armour Leggings

Men's Project Rock HeatGear® Armour Leggings

Price: $40
30% Off With Code UAHOLIDAY
UA Sideline Mini Cooler
Top Gift

UA Sideline Mini Cooler

Price: $30
30% Off With Code UAHOLIDAY
UA 18oz Beyond Bottle
Top Gift

UA 18oz Beyond Bottle

Price: $30
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Boxed T-Shirt

Men's UA Boxed T-Shirt

Price: $160
30% Off With Code UAHOLIDAY
Men's UA Vanish Elite 2-in-1 Shorts

Men's UA Vanish Elite 2-in-1 Shorts

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Infinite Elite Running Shoes
new

Men's UA Infinite Elite Running Shoes

Price: $160
30% Off With Code UAHOLIDAY
Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

Price: $30
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Woven Wordmark Shorts

Boys' UA Tech™ Woven Wordmark Shorts

Price: $25
30% Off With Code UAHOLIDAY
UA Scrimmage 3 Lunch Box
Top Gift

UA Scrimmage 3 Lunch Box

Price: $30
30% Off With Code UAHOLIDAY
Boys' UA Deer Mark Long Sleeve
Top Gift

Boys' UA Deer Mark Long Sleeve

Price: $20
30% Off With Code UAHOLIDAY