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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

9 Items

Women's UA Breathe Lite 6-Pack Liner Socks
New Colors

3 Colors

Women's UA Breathe Lite 6-Pack Liner Socks

Original price: $22, Sale price: $17.60
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug 64 oz. Water Bottle

6 Colors

UA Playmaker Jug 64 oz. Water Bottle

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
UA 24-Can Sideline Soft Cooler

4 Colors

UA 24-Can Sideline Soft Cooler

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
UA 12-Can Sideline Soft Cooler

2 Colors

UA 12-Can Sideline Soft Cooler

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
UA Sideline 25-Can Backpack Cooler

1 Color

UA Sideline 25-Can Backpack Cooler

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Energy Tank
new

6 Colors

Men's UA Vanish Energy Tank

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's UA Tech™ Tank
new

3 Colors

Men's UA Tech™ Tank

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Kids' UA Team Over-The-Calf Socks

9 Colors

Kids' UA Team Over-The-Calf Socks

Original price: $12, Sale price: $9.60
Exclusion List Messaging Test - Eligible Product
Men's HeatGear® Sleeveless
Best Seller

10 Colors

Men's HeatGear® Sleeveless

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product