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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

32 Items

Men's UA Heavyweight Armour Label Short Sleeve
new

6 Colors

Men's UA Heavyweight Armour Label Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Unisex UA Essential 6-Pack Ultra Low Socks
new

1 Color

Unisex UA Essential 6-Pack Ultra Low Socks

Original price: $22, Sale price: $17.60
Exclusion List Messaging Test - Eligible Product
Unisex UA Essential 6-Pack No-Show Socks
new

5 Colors

Unisex UA Essential 6-Pack No-Show Socks

Original price: $22, Sale price: $17.60
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Batting Helmet
new

9 Colors

Adult UA Converge Batting Helmet

Original price: $57.50, Sale price: $46
Exclusion List Messaging Test - Eligible Product
Women's UA Bandit Trail 3 Running Shoes
New Colors

2 Colors

Women's UA Bandit Trail 3 Running Shoes

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Men's UA Artist Series Abilities Short Sleeve
new

1 Color

Men's UA Artist Series Abilities Short Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Girls' Pre-School UA Surge 4 AC Running Shoes
New Colors

1 Color

Girls' Pre-School UA Surge 4 AC Running Shoes

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Men's UA Pride Short Sleeve
new

1 Color

Men's UA Pride Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's UA Breathe Lite 6-Pack Liner Socks
New Colors

3 Colors

Women's UA Breathe Lite 6-Pack Liner Socks

Original price: $22, Sale price: $17.60
Exclusion List Messaging Test - Eligible Product
Women's UA Pride Short Sleeve
new

1 Color

Women's UA Pride Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Big Logo Short Sleeve
Best Seller

8 Colors

Boys' UA Tech™ Big Logo Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug 64 oz. Water Bottle

6 Colors

UA Playmaker Jug 64 oz. Water Bottle

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
UA 24-Can Sideline Soft Cooler

4 Colors

UA 24-Can Sideline Soft Cooler

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
UA 12-Can Sideline Soft Cooler

2 Colors

UA 12-Can Sideline Soft Cooler

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Men's UA Oversized Heavyweight Short Sleeve

5 Colors

Men's UA Oversized Heavyweight Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Unisex UA SlipSpeed™ Training Shoes

8 Colors

Unisex UA SlipSpeed™ Training Shoes

Original price: $120, Sale price: $96
Exclusion List Messaging Test - Eligible Product
UA Sideline 25-Can Backpack Cooler

1 Color

UA Sideline 25-Can Backpack Cooler

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Unisex UA SlipSpeed™ Mega Shoes

11 Colors

Unisex UA SlipSpeed™ Mega Shoes

Original price: $140, Sale price: $112
Exclusion List Messaging Test - Eligible Product
Boys' UA Baseball Illustrated Short Sleeve

2 Colors

Boys' UA Baseball Illustrated Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Men's UA Edge Suede Training Shoes
new

2 Colors

Men's UA Edge Suede Training Shoes

Original price: $70, Sale price: $56
Exclusion List Messaging Test - Eligible Product
Men's UA Assert 10 Wide (2E) Running Shoes

4 Colors

Men's UA Assert 10 Wide (2E) Running Shoes

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
Girls' Grade School UA Assert 10 Running Shoes
New Colors

1 Color

Girls' Grade School UA Assert 10 Running Shoes

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Men's UA Foundation Short Sleeve

6 Colors

Men's UA Foundation Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Girls' Infant UA Surge 4 AC Running Shoes
New Colors

1 Color

Girls' Infant UA Surge 4 AC Running Shoes

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product