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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

14 Items

Men's UA Tech™ Long Sleeve
new

3 Colors

Men's UA Tech™ Long Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Energy Long Sleeve
new

6 Colors

Men's UA Vanish Energy Long Sleeve

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Seamless Short Sleeve
new

5 Colors

Men's UA Vanish Seamless Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ 2.0 Short Sleeve
New Colors

6 Colors

Boys' UA Tech™ 2.0 Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Boys' HeatGear® Armour Short Sleeve
New Colors

3 Colors

Boys' HeatGear® Armour Short Sleeve

Original price: $28, Sale price: $22.40
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Team Long Sleeve

13 Colors

Women's UA Tech™ Team Long Sleeve

Price: $30
Women's UA Tech™ Short Sleeve

5 Colors

Women's UA Tech™ Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist Short Sleeve

3 Colors

Women's UA Tech™ Twist Short Sleeve

Original price: $25, Sale price: $20
Women's UA Tech™ V-Neck Short Sleeve

5 Colors

Women's UA Tech™ V-Neck Short Sleeve

Price: $25
Men's UA Vanish Energy Short Sleeve
new

15 Colors

Men's UA Vanish Energy Short Sleeve

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Men's UA Tech™ Vent ½ Zip

6 Colors

Men's UA Tech™ Vent ½ Zip

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Men's UA Tech™ Vent Short Sleeve

12 Colors

Men's UA Tech™ Vent Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Men's UA Tech™ Textured Short Sleeve

7 Colors

Men's UA Tech™ Textured Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product