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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

45 Items

Boys' UA Freedom Rival Fleece Hoodie
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Boys' UA Freedom Rival Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Little Boys' UA Camo Everyday Graphic Hoodie
Top Gift

Little Boys' UA Camo Everyday Graphic Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Run True Leggings
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Men's UA Run True Leggings

Price: $65
30% Off With Code UAHOLIDAY
Little Boys' UA Half Tone Logo Hoodie
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Little Boys' UA Half Tone Logo Hoodie

Price: $25
30% Off With Code UAHOLIDAY
Boys' UA Icon Fleece Hoodie
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Boys' UA Icon Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Boys' UA Camo Everyday Graphic Hoodie
Top Gift

Boys' UA Camo Everyday Graphic Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Girls' UA Rowyn Jacket
Top Gift

Girls' UA Rowyn Jacket

Price: $60
30% Off With Code UAHOLIDAY
Unisex UA Loudon Backpack Small

Unisex UA Loudon Backpack Small

Price: $30
30% Off With Code UAHOLIDAY
Boys' UA Sport Logo Graphic Long Sleeve
Top Gift

Boys' UA Sport Logo Graphic Long Sleeve

Price: $35
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
30% Off With Code UAHOLIDAY
UA Charged Valsetz Mid

UA Charged Valsetz Mid

Price: $135
30% Off With Code UAHOLIDAY
Boys' UA Atlantic Dune Sandals
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Boys' UA Atlantic Dune Sandals

Price: $35
30% Off With Code UAHOLIDAY
Boys' UA BBall Graphic Short Sleeve

Boys' UA BBall Graphic Short Sleeve

Price: $35
30% Off With Code UAHOLIDAY
Men's UA Storm Revo Vest
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Men's UA Storm Revo Vest

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Jacket
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Men's UA Unstoppable Jacket

Price: $110
Boys' UA Drive Midlayer

Boys' UA Drive Midlayer

Price: $55
30% Off With Code UAHOLIDAY
Boys' UA Unstoppable Fleece Full-Zip
Top Gift

Boys' UA Unstoppable Fleece Full-Zip

Price: $80
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Mega Logo Hoodie

Boys' Armour Fleece® Mega Logo Hoodie

Price: $40
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Expanse Specialist ½ Zip Hoodie

Men's UA Expanse Specialist ½ Zip Hoodie

Price: $100
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Fleece Full-Zip
Top Gift

Men's UA Unstoppable Fleece Full-Zip

Price: $110
30% Off With Code UAHOLIDAY
Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Expanse Quilted Shacket

Men's UA Expanse Quilted Shacket

Price: $120
30% Off With Code UAHOLIDAY