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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

16 Items

Men's UA Team Issue Wordmark Short Sleeve
new

3 Colors

Member Access

Men's UA Team Issue Wordmark Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Men's UA ABC Camo Short Sleeve
new

4 Colors

Men's UA ABC Camo Short Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's UA Heavyweight Armour Label Short Sleeve
new

6 Colors

Men's UA Heavyweight Armour Label Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's UA Artist Series Abilities Short Sleeve
new

1 Color

Men's UA Artist Series Abilities Short Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's UA Drive Fade Spikeless Wide Golf Shoes
new

1 Color

Men's UA Drive Fade Spikeless Wide Golf Shoes

Original price: $120, Sale price: $96
Exclusion List Messaging Test - Eligible Product
Men's UA Pride Short Sleeve
new

1 Color

Men's UA Pride Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's UA Boxy Crop Simple Short Sleeve
New Colors

1 Color

Women's UA Boxy Crop Simple Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Pride Short Sleeve
new

1 Color

Women's UA Pride Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Big Logo Short Sleeve
Best Seller

8 Colors

Boys' UA Tech™ Big Logo Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Boys' UA Highlight 2 RM Jr. Football Cleats

4 Colors

Boys' UA Highlight 2 RM Jr. Football Cleats

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Men's UA Drive Fade Spikeless Golf Shoes
Best Seller

3 Colors

Men's UA Drive Fade Spikeless Golf Shoes

Original price: $120, Sale price: $96
Exclusion List Messaging Test - Eligible Product
Men's UA Oversized Heavyweight Short Sleeve

5 Colors

Men's UA Oversized Heavyweight Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Baseball Illustrated Short Sleeve

2 Colors

Boys' UA Baseball Illustrated Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Men's UA Foundation Short Sleeve

6 Colors

Men's UA Foundation Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Men's UA Leadoff Mid 3.0 Baseball Cleats

4 Colors

Men's UA Leadoff Mid 3.0 Baseball Cleats

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Men's UA Logo Short Sleeve

3 Colors

Men's UA Logo Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product