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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

21 Items

Boys' Armour Fleece® Pro Hoodie
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Boys' Armour Fleece® Pro Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Little Boys' UA Camo Everyday Graphic Hoodie
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Little Boys' UA Camo Everyday Graphic Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Full-Zip
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Boys' Armour Fleece® Full-Zip

Price: $45
30% Off With Code UAHOLIDAY
Little Boys' UA Half Tone Logo Hoodie
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Little Boys' UA Half Tone Logo Hoodie

Price: $25
30% Off With Code UAHOLIDAY
UA Ozsee Sackpack

UA Ozsee Sackpack

Price: $18
30% Off With Code UAHOLIDAY
Boys' UA Camo Everyday Graphic Hoodie
Top Gift

Boys' UA Camo Everyday Graphic Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Girls' UA Rowyn Jacket
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Girls' UA Rowyn Jacket

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
30% Off With Code UAHOLIDAY
Boys' UA Atlantic Dune Sandals
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Boys' UA Atlantic Dune Sandals

Price: $35
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Mega Logo Hoodie

Boys' Armour Fleece® Mega Logo Hoodie

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Vanish Cold Weather ¼ Zip
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Men's UA Vanish Cold Weather ¼ Zip

Price: $80
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
30% Off With Code UAHOLIDAY
UA HG OG Compression LS
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UA HG OG Compression LS

Price: $40
UA HG Armour Comp LS
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UA HG Armour Comp LS

Price: $35
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
30% Off With Code UAHOLIDAY
Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
30% Off With Code UAHOLIDAY
UA Hustle 6.0 Backpack
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UA Hustle 6.0 Backpack

Price: $55
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Men's ColdGear® Elite Scuba Hoodie
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Men's ColdGear® Elite Scuba Hoodie

Price: $70
30% Off With Code UAHOLIDAY
Men's Armour Fleece® ¼ Zip

Men's Armour Fleece® ¼ Zip

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Meridian Hooded Jacket

Women's UA Meridian Hooded Jacket

Price: $100
30% Off With Code UAHOLIDAY