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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

39 Items

Boys' Armour Fleece® Pro Hoodie
new

3 Colors

Boys' Armour Fleece® Pro Hoodie

Price: $50
Boys' UA Freedom Rival Fleece Hoodie
new

2 Colors

Boys' UA Freedom Rival Fleece Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Armour Fleece® Full-Zip
Best Seller

3 Colors

Boys' Armour Fleece® Full-Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Icon Fleece Hoodie
Best Seller

5 Colors

Boys' UA Icon Fleece Hoodie

Price: $45
Women's UA Tech™ Twist ½ Zip

8 Colors

Women's UA Tech™ Twist ½ Zip

Price: $45
Men's UA Rival Fleece Camo Printed Hoodie

3 Colors

Men's UA Rival Fleece Camo Printed Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Icon Fleece Hoodie
New Colors

15 Colors

Men's UA Icon Fleece Hoodie

Price: $60
Men's UA Unstoppable Jacket
New Colors

5 Colors

Men's UA Unstoppable Jacket

Price: $110
Boys' UA Drive Midlayer

3 Colors

Boys' UA Drive Midlayer

Price: $55
Boys' UA Unstoppable Fleece Full-Zip
Top Gift

3 Colors

Boys' UA Unstoppable Fleece Full-Zip

Price: $80
Boys' Armour Fleece® Mega Logo Hoodie

2 Colors

Boys' Armour Fleece® Mega Logo Hoodie

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Rival Fleece Mountain Hoodie

2 Colors

Men's UA Rival Fleece Mountain Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Armour Fleece® ¼ Zip

2 Colors

Boys' Armour Fleece® ¼ Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Expanse Specialist ½ Zip Hoodie

3 Colors

Men's UA Expanse Specialist ½ Zip Hoodie

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Rival Fleece Collegiate Hoodie

4 Colors

Women's UA Rival Fleece Collegiate Hoodie

Price: $70
Men's UA Unstoppable Fleece Full-Zip
Top Gift

11 Colors

Men's UA Unstoppable Fleece Full-Zip

Price: $110
Men's UA Vanish Energy Tank

9 Colors

Men's UA Vanish Energy Tank

Price: $40
Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

6 Colors

Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Price: $60
Men's UA Expanse Quilted Shacket
Top Gift

4 Colors

Men's UA Expanse Quilted Shacket

Price: $120
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Rival Fleece Collegiate Cropped Hoodie

2 Colors

Women's UA Rival Fleece Collegiate Cropped Hoodie

Price: $65
Men's UA Rival Fleece Hoodie

19 Colors

Men's UA Rival Fleece Hoodie

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Utility Hoodie

2 Colors

Boys' UA Utility Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Journey Rib Short Sleeve Hoodie

2 Colors

Men's UA Journey Rib Short Sleeve Hoodie

Original price: $80, Sale price: $60.97
Men's Armour Fleece® Hoodie

3 Colors

Men's Armour Fleece® Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN