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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

20 Items

Boys' UA Knit Warm Up Team Full-Zip
new

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
Women's UA Breathe Balance 2-Pack Socks
New Colors

Women's UA Breathe Balance 2-Pack Socks

Price: $20
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Essential 6-Pack No-Show Socks
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Unisex UA Essential 6-Pack No-Show Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Knockout Tank

Women's UA Knockout Tank

Price: $35
Men's UA Unstoppable Vent Jacket

Men's UA Unstoppable Vent Jacket

Price: $120
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Unisex UA All Weather Wool Boot Socks

Unisex UA All Weather Wool Boot Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's HeatGear® Mock Long Sleeve
Top Gift

Men's HeatGear® Mock Long Sleeve

Price: $35
Men's UA Vanish Energy Tank

Men's UA Vanish Energy Tank

Price: $40
Men's HeatGear® Long Sleeve
Best Seller

Men's HeatGear® Long Sleeve

Price: $35
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
Men's UA Tech™ Tank

Men's UA Tech™ Tank

Price: $25
Men's UA Journey Rib Short Sleeve Hoodie

Men's UA Journey Rib Short Sleeve Hoodie

Original price: $80, Sale price: $60.97
Kids' UA Team Over-The-Calf Socks

Kids' UA Team Over-The-Calf Socks

Price: $12
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's HeatGear® Sleeveless
Best Seller

Men's HeatGear® Sleeveless

Price: $30
Men's UA Performance Tech™ 6" Boxerjock®
Top Gift

Men's UA Performance Tech™ 6" Boxerjock®

Price: $20
Men's UA Stormproof Cloudstrike Stretch Jacket

Men's UA Stormproof Cloudstrike Stretch Jacket

Price: $150
25% Off Can't-Miss Gifts use code COUNTDOWN