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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

25 Items

Girls' ColdGear® Crew Long Sleeve
new

Girls' ColdGear® Crew Long Sleeve

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Base™ 3.0 Hoodie
new

Men's UA Base™ 3.0 Hoodie

Price: $85
30% Off With Code UAHOLIDAY
Boys' UA Hockey Wordmark Short Sleeve
new

Boys' UA Hockey Wordmark Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

Women's UA Vanish Elite Seamless Long Sleeve

Price: $75
30% Off With Code UAHOLIDAY
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Launch Hooded Jacket

Men's UA Launch Hooded Jacket

Price: $75
30% Off With Code UAHOLIDAY
Men's UA Vanish Woven 6" Graphic Shorts
Top Gift

Men's UA Vanish Woven 6" Graphic Shorts

Price: $55
30% Off With Code UAHOLIDAY
Men's Curry Nylon Shorts

Men's Curry Nylon Shorts

Price: $95
Men's UA Vanish Woven 6" Shorts
Top Gift

Men's UA Vanish Woven 6" Shorts

Price: $50
30% Off With Code UAHOLIDAY
Women's HeatGear® Rib ¼ Zip Long Sleeve

Women's HeatGear® Rib ¼ Zip Long Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Vanish Elite 2-in-1 Shorts

Men's UA Vanish Elite 2-in-1 Shorts

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Launch 5" Shorts

Men's UA Launch 5" Shorts

Price: $38
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Shorts

Men's UA Unstoppable Shorts

Price: $80
30% Off With Code UAHOLIDAY
Women's UA Launch Pro Long Sleeve

Women's UA Launch Pro Long Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Launch 2-in-1 7" Shorts

Men's UA Launch 2-in-1 7" Shorts

Price: $48
30% Off With Code UAHOLIDAY
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
30% Off With Code UAHOLIDAY
Men's UA Launch 7" Shorts
Best Seller

Men's UA Launch 7" Shorts

Price: $38
30% Off With Code UAHOLIDAY
Women's UA Launch Elite 6" Shorts

Women's UA Launch Elite 6" Shorts

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Run Anywhere Shorts

Women's UA Run Anywhere Shorts

Price: $65
30% Off With Code UAHOLIDAY
Men's Project Rock Ultimate 5" Training Shorts

Men's Project Rock Ultimate 5" Training Shorts

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Vanish Elite Shorts
Top Gift

Men's UA Vanish Elite Shorts

Price: $65
30% Off With Code UAHOLIDAY
Women's Project Rock Lets Go Crop Full-Zip

Women's Project Rock Lets Go Crop Full-Zip

Price: $100
30% Off With Code UAHOLIDAY
Girls' HeatGear® Printed Shorty

Girls' HeatGear® Printed Shorty

Price: $25
Men's UA Vanish Woven Shorts

Men's UA Vanish Woven Shorts

Price: $50
30% Off With Code UAHOLIDAY