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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

19 Items

Boys' UA Motivate 2.0 Long Sleeve
New Colors

2 Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Women's UA OutRun The Storm Jacket
New Colors

4 Colors

Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' ColdGear® Crew Long Sleeve
new

2 Colors

Girls' ColdGear® Crew Long Sleeve

Price: $45
Men's UA Base™ 3.0 Hoodie
new

1 Color

Men's UA Base™ 3.0 Hoodie

Price: $85
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

2 Colors

Women's UA Vanish Elite Seamless Long Sleeve

Original price: $75, Sale price: $56.97
Men's UA Base 2.0 Crew
new

1 Color

Men's UA Base 2.0 Crew

Price: $60
Men's UA Launch Hooded Jacket

1 Color

Men's UA Launch Hooded Jacket

Price: $75
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Meridian Bomber Jacket

2 Colors

Men's UA Meridian Bomber Jacket

Price: $90
Women's HeatGear® Rib ¼ Zip Long Sleeve

1 Color

Women's HeatGear® Rib ¼ Zip Long Sleeve

Price: $60
Men's UA Meridian ¼ Zip

2 Colors

Men's UA Meridian ¼ Zip

Price: $80
Women's UA Launch Pro Long Sleeve

1 Color

Women's UA Launch Pro Long Sleeve

Price: $60
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

3 Colors

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Women's UA Launch Trail Long Sleeve

2 Colors

Women's UA Launch Trail Long Sleeve

Price: $45
Men's UA Tech™ Vent ½ Zip

7 Colors

Men's UA Tech™ Vent ½ Zip

Price: $50
Women's UA Expanse Flannel Shirt

2 Colors

Women's UA Expanse Flannel Shirt

Price: $70
Women's Project Rock Lets Go Crop Full-Zip

1 Color

Women's Project Rock Lets Go Crop Full-Zip

Price: $100
Men's UA Tech™ Vent Geotessa ½ Zip

2 Colors

Men's UA Tech™ Vent Geotessa ½ Zip

Price: $55
Men's UA Stormproof Cloudstrike Stretch Jacket

1 Color

Men's UA Stormproof Cloudstrike Stretch Jacket

Price: $150
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Porter 3-in-1 Jacket

1 Color

Men's UA Porter 3-in-1 Jacket

Price: $200
25% Off Can't-Miss Gifts use code COUNTDOWN