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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

46 Items

Unisex Curry 1 Low FloTro Lux Basketball Shoes
new

1 Color

Unisex Curry 1 Low FloTro Lux Basketball Shoes

Price: $130
Unisex UA Undeniable 5.0 XXS Duffle
New Colors

3 Colors

Unisex UA Undeniable 5.0 XXS Duffle

Price: $35
UA Loudon Mini Backpack
New Colors

1 Color

UA Loudon Mini Backpack

Price: $30
Kids' UA Essential 6-Pack No- Show Socks
New Colors

7 Colors

Kids' UA Essential 6-Pack No- Show Socks

Price: $18
25% Off Can't-Miss Gifts use code COUNTDOWN
UA Undeniable 5.0 Medium Duffle Bag
Top Gift

9 Colors

UA Undeniable 5.0 Medium Duffle Bag

Price: $50
UA Loudon Crossbody Small Printed

6 Colors

UA Loudon Crossbody Small Printed

Price: $40
Boys' UA Icon Fleece Hoodie
Best Seller

5 Colors

Boys' UA Icon Fleece Hoodie

Price: $45
UA Undeniable 5.0 Small Duffle Bag
Top Gift

10 Colors

UA Undeniable 5.0 Small Duffle Bag

Price: $45
Women's UA Tech™ Twist ½ Zip

8 Colors

Women's UA Tech™ Twist ½ Zip

Price: $45
Women's UA Charged Verssert 2 Running Shoes

3 Colors

Women's UA Charged Verssert 2 Running Shoes

Price: $75
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Charged Verssert 2 Running Shoes

5 Colors

Men's UA Charged Verssert 2 Running Shoes

Original price: $75, Sale price: $67.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA ArmourDry™ Playmaker Mid-Crew Socks

4 Colors

Unisex UA ArmourDry™ Playmaker Mid-Crew Socks

Price: $18
25% Off Can't-Miss Gifts use code COUNTDOWN
UA Hustle 6.0 Pro Backpack
Top Gift

5 Colors

UA Hustle 6.0 Pro Backpack

Price: $65
Men's UA Rival Fleece Camo Printed Hoodie

3 Colors

Men's UA Rival Fleece Camo Printed Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Flex Run Pack Belt

3 Colors

Unisex UA Flex Run Pack Belt

Price: $35
Men's UA Icon Fleece Hoodie
New Colors

15 Colors

Men's UA Icon Fleece Hoodie

Price: $60
Unisex UA Fat Tire Venture Pro Shoes

9 Colors

Unisex UA Fat Tire Venture Pro Shoes

Original price: $130, Sale price: $117.97
Unisex UA SlipSpeed™ Mega Shoes
Top Gift

11 Colors

Unisex UA SlipSpeed™ Mega Shoes

Price: $140
Girls' Grade School UA Rogue 4 Running Shoes

3 Colors

Girls' Grade School UA Rogue 4 Running Shoes

Original price: $70, Sale price: $63.97
Women's UA Surge 4 Running Shoes

4 Colors

Women's UA Surge 4 Running Shoes

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA All Weather Wool Boot Socks

3 Colors

Unisex UA All Weather Wool Boot Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Unstoppable Fleece Full-Zip
Top Gift

11 Colors

Men's UA Unstoppable Fleece Full-Zip

Price: $110
Men's UA Edge Suede Training Shoes

2 Colors

Men's UA Edge Suede Training Shoes

Price: $70
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' Armour Fleece® Big Logo Hoodie
Top Gift

2 Colors

Girls' Armour Fleece® Big Logo Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN