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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

57 Items

Girls' UA Knockout Tank
New Colors

Girls' UA Knockout Tank

Price: $28
30% Off With Code UAHOLIDAY
Boys' UA Hockey Wordmark Short Sleeve
new

Boys' UA Hockey Wordmark Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Artist Series Green Machine Short Sleeve
new

Men's UA Artist Series Green Machine Short Sleeve

Price: $30
30% Off With Code UAHOLIDAY
Men's UA Icon Charged Cotton® Short Sleeve
new

Men's UA Icon Charged Cotton® Short Sleeve

Price: $40
30% Off With Code UAHOLIDAY
Women's UA Artist Series Green Machine Short Sleeve
new

Women's UA Artist Series Green Machine Short Sleeve

Price: $30
30% Off With Code UAHOLIDAY
Men's Project Rock Heavyweight Tools Of The Trade Full-Zip
new

Men's Project Rock Heavyweight Tools Of The Trade Full-Zip

Price: $90
30% Off With Code UAHOLIDAY
Girls' UA Play Up Shorts
Best Seller

Girls' UA Play Up Shorts

Price: $20
30% Off With Code UAHOLIDAY
UA Tech 2.0 SS Tee
Best Seller

UA Tech 2.0 SS Tee

Price: $25
30% Off With Code UAHOLIDAY
Tech Polo
Best Seller

Tech Polo

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Vanish Woven 6" Shorts
Top Gift

Men's UA Vanish Woven 6" Shorts

Price: $50
30% Off With Code UAHOLIDAY
Play Up Shorts 3.0

Play Up Shorts 3.0

Price: $30
30% Off With Code UAHOLIDAY
Men's UA Icon Fleece Cargo Pants

Men's UA Icon Fleece Cargo Pants

Price: $65
30% Off With Code UAHOLIDAY
Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Men's Project Rock HeatGear® Armour Leggings

Men's Project Rock HeatGear® Armour Leggings

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Oversized Heavyweight Short Sleeve

Men's UA Oversized Heavyweight Short Sleeve

Price: $40
30% Off With Code UAHOLIDAY
Girls' UA Motion Crop Tank

Girls' UA Motion Crop Tank

Price: $35
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist V-Neck Short Sleeve

Women's UA Tech™ Twist V-Neck Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY
Girls' UA Play Up Printed Shorts
Best Seller

Girls' UA Play Up Printed Shorts

Price: $22
30% Off With Code UAHOLIDAY
Men's UA Vanish Elite 2-in-1 Shorts

Men's UA Vanish Elite 2-in-1 Shorts

Price: $70
30% Off With Code UAHOLIDAY
SPORTSTYLE TRICOT JOGGER
Best Seller

SPORTSTYLE TRICOT JOGGER

Price: $59.99
30% Off With Code UAHOLIDAY
Women's UA Motion Ankle Leggings

Women's UA Motion Ankle Leggings

Price: $55
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Drift Tide 2.0 Short Sleeve
Best Seller

Men's UA Drift Tide 2.0 Short Sleeve

Price: $45
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist Short Sleeve

Women's UA Tech™ Twist Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY