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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

8 Items

Boys' UA Tech™ 2.0 ½ Zip
New Colors

4 Colors

Boys' UA Tech™ 2.0 ½ Zip

Original price: $32, Sale price: $25.60
Exclusion List Messaging Test - Eligible Product
Boys' UA Vanish Piped Baseball Pants
new

8 Colors

Boys' UA Vanish Piped Baseball Pants

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Kids' UA Essential 6-Pack No- Show Socks
New Colors

6 Colors

Kids' UA Essential 6-Pack No- Show Socks

Original price: $18, Sale price: $14.40
Exclusion List Messaging Test - Eligible Product
Boys' ColdGear® Mock Long Sleeve

3 Colors

Boys' ColdGear® Mock Long Sleeve

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Grade School UA Jet '23 Basketball Shoes

7 Colors

Grade School UA Jet '23 Basketball Shoes

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Boys' UA Classic ¾ Baseball Raglan

5 Colors

Boys' UA Classic ¾ Baseball Raglan

Original price: $12, Sale price: $9.60
Exclusion List Messaging Test - Eligible Product
Pre-School UA Jet '23 Basketball Shoes
New Colors

5 Colors

Pre-School UA Jet '23 Basketball Shoes

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Kids' UA Team Over-The-Calf Socks

9 Colors

Kids' UA Team Over-The-Calf Socks

Original price: $12, Sale price: $9.60
Exclusion List Messaging Test - Eligible Product