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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

5 Items

Boys' UA Tech™ 2.0 Short Sleeve
New Colors

6 Colors

Boys' UA Tech™ 2.0 Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Boys' HeatGear® Armour Short Sleeve
New Colors

3 Colors

Boys' HeatGear® Armour Short Sleeve

Original price: $28, Sale price: $22.40
Exclusion List Messaging Test - Eligible Product
Kids' UA Team Over-The-Calf Socks

9 Colors

Kids' UA Team Over-The-Calf Socks

Original price: $12, Sale price: $9.60
Exclusion List Messaging Test - Eligible Product
Boys' Pre-School UA Flash Running Shoes
New Colors

2 Colors

Boys' Pre-School UA Flash Running Shoes

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Boys' Grade School UA Surge 4 Running Shoes
New Colors

3 Colors

Boys' Grade School UA Surge 4 Running Shoes

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product