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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

22 Items

Boys' UA Knit Warm Up Team Full-Zip
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Boys' UA Knit Warm Up Team Full-Zip

Price: $50
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Knit Warm Up Team Pants
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Boys' UA Knit Warm Up Team Pants

Price: $50
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Rival Fleece Joggers (Extended Size)
New Colors

Boys' UA Rival Fleece Joggers (Extended Size)

Price: $40
Extra 30% Off + Free Shipping use code UAHOLIDAY
Kids' UA Essential 6-Pack No- Show Socks
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Kids' UA Essential 6-Pack No- Show Socks

Price: $18
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Tech™ 2.0 Short Sleeve
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Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Matchplay Polo
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Boys' UA Matchplay Polo

Price: $30
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Icon Polo

Boys' UA Icon Polo

Price: $30
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Icon Fleece Printed Joggers
Top Gift

Boys' UA Icon Fleece Printed Joggers

Price: $50
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Tech™ Textured Short Sleeve

Boys' UA Tech™ Textured Short Sleeve

Price: $20
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Classic ¾ Baseball Raglan

Boys' UA Classic ¾ Baseball Raglan

Price: $12
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Boys' UA Blitzing Trucker Hat

Boys' UA Blitzing Trucker Hat

Price: $25
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Icon Woven Coach Jacket

Boys' UA Icon Woven Coach Jacket

Price: $60
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Unstoppable Full-Zip
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Boys' UA Unstoppable Full-Zip

Price: $65
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Icon Fleece Cargo Joggers
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Boys' UA Icon Fleece Cargo Joggers

Price: $50
Extra 30% Off + Free Shipping use code UAHOLIDAY
Kids' UA Team Over-The-Calf Socks

Kids' UA Team Over-The-Calf Socks

Price: $12
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Brawler 2.0 Tapered Pants
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Boys' UA Brawler 2.0 Tapered Pants

Price: $30
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Matchplay Pants
Best Seller

Boys' UA Matchplay Pants

Price: $60
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Brawler 2.0 Tapered Pants (Extended Size)

Boys' UA Brawler 2.0 Tapered Pants (Extended Size)

Price: $30
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Icon Knit Pants
Top Gift

Boys' UA Icon Knit Pants

Price: $45
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Rival Fleece Printed Joggers

Boys' UA Rival Fleece Printed Joggers

Price: $45
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Unstoppable Fleece Joggers
Top Gift

Boys' UA Unstoppable Fleece Joggers

Price: $70
Extra 30% Off + Free Shipping use code UAHOLIDAY