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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

29 Items

Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
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Boys' UA Freedom Rival Fleece Hoodie
new

Boys' UA Freedom Rival Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
UA Blur Smoke Slct MC JR USA
new

UA Blur Smoke Slct MC JR USA

Price: $75
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UA Highlight Fran RM JR 2.0
new

UA Highlight Fran RM JR 2.0

Price: $55
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UA Spotlight Fran RM JR 4 WD
new

UA Spotlight Fran RM JR 4 WD

Price: $45
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UA Highlight JR RM 2.0 USA
new

UA Highlight JR RM 2.0 USA

Price: $60
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Men's UA Camo Wordmark Short Sleeve
new

Men's UA Camo Wordmark Short Sleeve

Price: $50
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UA Blur Smk Suede Slct MC JR
new

UA Blur Smk Suede Slct MC JR

Price: $70
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Kids' UA Magnetico Select 4 FG Jr. Soccer Cleats
new

Kids' UA Magnetico Select 4 FG Jr. Soccer Cleats

Price: $60
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Boys' UA Tech™ 2.0 Short Sleeve
Best Seller

Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
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Boys' Armour Fleece® Full-Zip
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Boys' Armour Fleece® Full-Zip

Price: $45
30% Off With Code UAHOLIDAY
Boys' UA Icon Fleece Hoodie
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Boys' UA Icon Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
UA TUNED™ Golf Windup Sunglasses

UA TUNED™ Golf Windup Sunglasses

Price: $35
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Boys' Armour Fleece® Wordmark Hoodie
Top Gift

Boys' Armour Fleece® Wordmark Hoodie

Price: $40
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Boys' UA Drive Midlayer

Boys' UA Drive Midlayer

Price: $55
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Boys' UA Unstoppable Fleece Full-Zip
Top Gift

Boys' UA Unstoppable Fleece Full-Zip

Price: $80
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Boys' Armour Fleece® Mega Logo Hoodie

Boys' Armour Fleece® Mega Logo Hoodie

Price: $40
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Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
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UA Tech Textured SS

UA Tech Textured SS

Price: $20
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Boys' UA Utility Hoodie

Boys' UA Utility Hoodie

Price: $45
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Men's UA Harper 7 Low ST USA Baseball Cleats

Men's UA Harper 7 Low ST USA Baseball Cleats

Price: $35
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Boys' Curry Splash Hoodie

Boys' Curry Splash Hoodie

Price: $50
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Men's UA Harper 7 Turf Baseball Shoes

Men's UA Harper 7 Turf Baseball Shoes

Price: $40
30% Off With Code UAHOLIDAY
Boys' UA Icon Fleece Jersey Hoodie
Top Gift

Boys' UA Icon Fleece Jersey Hoodie

Price: $55
30% Off With Code UAHOLIDAY