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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

5 Items

Kids' UA Essential 6-Pack No- Show Socks
New Colors

6 Colors

Kids' UA Essential 6-Pack No- Show Socks

Original price: $18, Sale price: $14.40
Exclusion List Messaging Test - Eligible Product
Boys' UA Unstoppable Fleece Full-Zip

3 Colors

Boys' UA Unstoppable Fleece Full-Zip

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Boys' Armour Fleece® ¼ Zip

2 Colors

Boys' Armour Fleece® ¼ Zip

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Boys' UA Utility Hoodie

2 Colors

Boys' UA Utility Hoodie

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Kids' UA Team Over-The-Calf Socks

9 Colors

Kids' UA Team Over-The-Calf Socks

Original price: $12, Sale price: $9.60
Exclusion List Messaging Test - Eligible Product