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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

6 Items

Kids' Curry 3-Maker 3-Pack Mid-Crew Socks
New Colors

2 Colors

Kids' Curry 3-Maker 3-Pack Mid-Crew Socks

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Kids' UA Essential 6-Pack No- Show Socks
New Colors

6 Colors

Kids' UA Essential 6-Pack No- Show Socks

Original price: $18, Sale price: $14.40
Exclusion List Messaging Test - Eligible Product
Boys' UA Blitzing Adjustable Cap
New Colors

2 Colors

Boys' UA Blitzing Adjustable Cap

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Boys' UA Highlight 2 RM Jr. Football Cleats

4 Colors

Boys' UA Highlight 2 RM Jr. Football Cleats

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Boys' UA Blitzing Trucker Hat
New Colors

4 Colors

Boys' UA Blitzing Trucker Hat

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Kids' UA Team Over-The-Calf Socks

9 Colors

Kids' UA Team Over-The-Calf Socks

Original price: $12, Sale price: $9.60
Exclusion List Messaging Test - Eligible Product