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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

21 Items

Boys' UA Knit Warm Up Team Pants
new

4 Colors

Boys' UA Knit Warm Up Team Pants

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ 2.0 Short Sleeve
New Colors

6 Colors

Boys' UA Tech™ 2.0 Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Boys' UA Vanish Piped Baseball Pants
new

8 Colors

Boys' UA Vanish Piped Baseball Pants

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Unstoppable Tapered Pants
New Colors

3 Colors

Boys' UA Unstoppable Tapered Pants

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Boys' UA Rival Fleece Joggers
New Colors

4 Colors

Boys' UA Rival Fleece Joggers

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Challenger Training Short Sleeve
New Colors

3 Colors

Women's UA Challenger Training Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Rival Fleece Joggers
New Colors

4 Colors

Women's UA Rival Fleece Joggers

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Boys' UA Challenger Tracksuit
New Colors

4 Colors

Boys' UA Challenger Tracksuit

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Women's UA Unstoppable Fleece Joggers
New Colors

2 Colors

Women's UA Unstoppable Fleece Joggers

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Boys' HeatGear® Armour Short Sleeve
New Colors

3 Colors

Boys' HeatGear® Armour Short Sleeve

Original price: $28, Sale price: $22.40
Exclusion List Messaging Test - Eligible Product
Boys' UA Rival Fleece Joggers (Extended Size)
New Colors

2 Colors

Boys' UA Rival Fleece Joggers (Extended Size)

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Challenger Training Short Sleeve
New Colors

3 Colors

Boys' UA Challenger Training Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's UA Infinite Power Long Sleeve Jersey
new

7 Colors

Women's UA Infinite Power Long Sleeve Jersey

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Boys' UA Matchplay Polo
Best Seller

7 Colors

Boys' UA Matchplay Polo

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Short Sleeve

5 Colors

Women's UA Tech™ Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist Short Sleeve

3 Colors

Women's UA Tech™ Twist Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ V-Neck Short Sleeve

5 Colors

Women's UA Tech™ V-Neck Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Boys' UA Brawler 2.0 Tapered Pants
Best Seller

5 Colors

Boys' UA Brawler 2.0 Tapered Pants

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Boys' UA Brawler 2.0 Tapered Pants (Extended Size)
New Colors

3 Colors

Boys' UA Brawler 2.0 Tapered Pants (Extended Size)

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Boys' UA Unstoppable Fleece Joggers

2 Colors

Boys' UA Unstoppable Fleece Joggers

Original price: $70, Sale price: $56
Exclusion List Messaging Test - Eligible Product