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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

25 Items

Boys' UA Knit Warm Up Team Full-Zip
new

4 Colors

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
Boys' UA Knit Warm Up Team Pants
new

4 Colors

Boys' UA Knit Warm Up Team Pants

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Boys' UA Vanish Piped Baseball Pants
new

8 Colors

Boys' UA Vanish Piped Baseball Pants

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Unstoppable Tapered Pants
New Colors

3 Colors

Boys' UA Unstoppable Tapered Pants

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Boys' UA Rival Fleece Joggers
New Colors

4 Colors

Boys' UA Rival Fleece Joggers

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Rival Fleece Joggers
New Colors

4 Colors

Women's UA Rival Fleece Joggers

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Unstoppable Fleece Joggers
New Colors

2 Colors

Women's UA Unstoppable Fleece Joggers

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Boys' UA Rival Fleece Joggers (Extended Size)
New Colors

2 Colors

Boys' UA Rival Fleece Joggers (Extended Size)

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Qualifier Run ½ Zip
New Colors

4 Colors

Women's UA Qualifier Run ½ Zip

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Ankle Leggings
New Colors

4 Colors

Women's UA Motion Ankle Leggings

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Bandit Trail 3 Running Shoes
New Colors

2 Colors

Women's UA Bandit Trail 3 Running Shoes

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's UA Charged Verssert 2 Running Shoes
New Colors

2 Colors

Women's UA Charged Verssert 2 Running Shoes

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Leggings
New Colors

5 Colors

Women's HeatGear® Leggings

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Boys' UA Matchplay Polo
Best Seller

7 Colors

Boys' UA Matchplay Polo

Price: $30
Women's UA Tech™ Team Long Sleeve

13 Colors

Women's UA Tech™ Team Long Sleeve

Price: $30
Unisex UA SlipSpeed™ Training Shoes

8 Colors

Unisex UA SlipSpeed™ Training Shoes

Original price: $120, Sale price: $96
Exclusion List Messaging Test - Eligible Product
Unisex Curry 1 Low FloTro Lux Basketball Shoes

1 Color

Unisex Curry 1 Low FloTro Lux Basketball Shoes

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Unisex UA SlipSpeed™ Mega Shoes

11 Colors

Unisex UA SlipSpeed™ Mega Shoes

Original price: $140, Sale price: $112
Exclusion List Messaging Test - Eligible Product
Boys' UA Brawler 2.0 Tapered Pants
Best Seller

5 Colors

Boys' UA Brawler 2.0 Tapered Pants

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Women's UA Charged Maven Trail Running Shoes
New Colors

1 Color

Women's UA Charged Maven Trail Running Shoes

Original price: $90, Sale price: $72
Exclusion List Messaging Test - Eligible Product
Boys' UA Matchplay Pants
Best Seller

3 Colors

Boys' UA Matchplay Pants

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Boys' Pre-School UA Flash Running Shoes
New Colors

2 Colors

Boys' Pre-School UA Flash Running Shoes

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Boys' Grade School UA Surge 4 Running Shoes
New Colors

3 Colors

Boys' Grade School UA Surge 4 Running Shoes

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Boys' UA Brawler 2.0 Tapered Pants (Extended Size)
New Colors

3 Colors

Boys' UA Brawler 2.0 Tapered Pants (Extended Size)

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product