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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

42 Items

Boys' UA Knit Warm Up Team Full-Zip
new

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
30% Off With Code UAHOLIDAY
Women's UA Vanish Energy Long Sleeve
new

Women's UA Vanish Energy Long Sleeve

Price: $50
30% Off With Code UAHOLIDAY
Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
30% Off With Code UAHOLIDAY
Boys' UA Freedom Rival Fleece Hoodie
new

Boys' UA Freedom Rival Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Hybrid Print Fill Long Sleeve
new

Boys' UA Tech™ Hybrid Print Fill Long Sleeve

Price: $25
30% Off With Code UAHOLIDAY
Women's UA Artist Series PPG Short Sleeve
new

Women's UA Artist Series PPG Short Sleeve

Price: $30
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Big Logo Printed Short Sleeve
Best Seller

Boys' UA Tech™ Big Logo Printed Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
30% Off With Code UAHOLIDAY
Women's UA Unstoppable Jacket

Women's UA Unstoppable Jacket

Price: $100
30% Off With Code UAHOLIDAY
Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
UA Logo SS

UA Logo SS

Price: $25
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Wordmark Hoodie
Top Gift

Boys' Armour Fleece® Wordmark Hoodie

Price: $40
30% Off With Code UAHOLIDAY
Boys' UA Drive Midlayer

Boys' UA Drive Midlayer

Price: $55
30% Off With Code UAHOLIDAY
Boys' UA Unstoppable Fleece Full-Zip
Top Gift

Boys' UA Unstoppable Fleece Full-Zip

Price: $80
30% Off With Code UAHOLIDAY
Boys' UA Branded Short Sleeve

Boys' UA Branded Short Sleeve

Price: $20
30% Off With Code UAHOLIDAY
Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
30% Off With Code UAHOLIDAY
Boys' UA Boxed Sports Short Sleeve

Boys' UA Boxed Sports Short Sleeve

Price: $20
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
30% Off With Code UAHOLIDAY
Boys' UA Classic ¾ Baseball Raglan

Boys' UA Classic ¾ Baseball Raglan

Price: $12
30% Off With Code UAHOLIDAY
Boys' T-Ball UA Clean Up Batting Gloves

Boys' T-Ball UA Clean Up Batting Gloves

Price: $30
30% Off With Code UAHOLIDAY
W's RIVAL HOOD

W's RIVAL HOOD

Price: $70
30% Off With Code UAHOLIDAY
Boys' UA Icon Woven Coach Jacket

Boys' UA Icon Woven Coach Jacket

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Launch Trail Long Sleeve

Women's UA Launch Trail Long Sleeve

Price: $45
30% Off With Code UAHOLIDAY