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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

34 Items

Men's UA Team Issue Wordmark Short Sleeve
new

3 Colors

Member Access

Men's UA Team Issue Wordmark Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Men's UA ABC Camo Short Sleeve
new

4 Colors

Men's UA ABC Camo Short Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's UA Left Chest Cut-Off Tank
new

2 Colors

Men's UA Left Chest Cut-Off Tank

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Men's UA Heavyweight Armour Label Short Sleeve
new

6 Colors

Men's UA Heavyweight Armour Label Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Knit Warm Up Team Pants
new

4 Colors

Boys' UA Knit Warm Up Team Pants

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Men's UA Zone Tank
new

4 Colors

Men's UA Zone Tank

Original price: $28, Sale price: $22.40
Exclusion List Messaging Test - Eligible Product
Boys' UA Vanish Piped Baseball Pants
new

8 Colors

Boys' UA Vanish Piped Baseball Pants

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Unstoppable Tapered Pants
New Colors

3 Colors

Boys' UA Unstoppable Tapered Pants

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Boys' UA Rival Fleece Joggers
New Colors

4 Colors

Boys' UA Rival Fleece Joggers

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Rival Fleece Joggers
New Colors

4 Colors

Women's UA Rival Fleece Joggers

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Unstoppable Fleece Joggers
New Colors

2 Colors

Women's UA Unstoppable Fleece Joggers

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Boys' UA Rival Fleece Joggers (Extended Size)
New Colors

2 Colors

Boys' UA Rival Fleece Joggers (Extended Size)

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Unstoppable Fleece Collegiate Joggers
new

9 Colors

Women's UA Unstoppable Fleece Collegiate Joggers

Original price: $110, Sale price: $88
Exclusion List Messaging Test - Eligible Product
Men's UA Artist Series Abilities Short Sleeve
new

1 Color

Men's UA Artist Series Abilities Short Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's UA Oversized Heavyweight Short Sleeve

5 Colors

Men's UA Oversized Heavyweight Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's UA Pride Short Sleeve
new

1 Color

Men's UA Pride Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's UA Boxy Crop Simple Short Sleeve
New Colors

1 Color

Women's UA Boxy Crop Simple Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Pride Short Sleeve
new

1 Color

Women's UA Pride Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Big Logo Short Sleeve
Best Seller

8 Colors

Boys' UA Tech™ Big Logo Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's UA Vanish Energy Crop Tank

7 Colors

Women's UA Vanish Energy Crop Tank

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Tank

3 Colors

Women's UA Tech™ Tank

Price: $25
Men's UA Icon Fleece Joggers

9 Colors

Men's UA Icon Fleece Joggers

Price: $60
Boys' UA Baseball Illustrated Short Sleeve

2 Colors

Boys' UA Baseball Illustrated Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Energy Tank
new

6 Colors

Men's UA Vanish Energy Tank

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product