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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

32 Items

Boys' UA Freedom Rival Fleece Hoodie
new

Boys' UA Freedom Rival Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
30% Off With Code UAHOLIDAY
Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Storm Revo Vest
Top Gift

Men's UA Storm Revo Vest

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Jacket
Top Gift

Men's UA Unstoppable Jacket

Price: $110
Boys' UA Drive Midlayer

Boys' UA Drive Midlayer

Price: $55
30% Off With Code UAHOLIDAY
Boys' UA Unstoppable Fleece Full-Zip
Top Gift

Boys' UA Unstoppable Fleece Full-Zip

Price: $80
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Mega Logo Hoodie

Boys' Armour Fleece® Mega Logo Hoodie

Price: $40
30% Off With Code UAHOLIDAY
UA M Rival Mountain Hoodie

UA M Rival Mountain Hoodie

Price: $60
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Expanse Specialist ½ Zip Hoodie

Men's UA Expanse Specialist ½ Zip Hoodie

Price: $100
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Fleece Full-Zip
Top Gift

Men's UA Unstoppable Fleece Full-Zip

Price: $110
30% Off With Code UAHOLIDAY
Men's UA Vanish Energy Tank

Men's UA Vanish Energy Tank

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Expanse Quilted Shacket

Men's UA Expanse Quilted Shacket

Price: $120
30% Off With Code UAHOLIDAY
Men's UA Speed Stride 2.0 T-Shirt

Men's UA Speed Stride 2.0 T-Shirt

Price: $55
30% Off With Code UAHOLIDAY
Men's UA Tech™ Tank

Men's UA Tech™ Tank

Price: $25
30% Off With Code UAHOLIDAY
Boys' UA Utility Hoodie

Boys' UA Utility Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Journey Rib Short Sleeve Hoodie

Men's UA Journey Rib Short Sleeve Hoodie

Price: $80
30% Off With Code UAHOLIDAY
Unisex UA Summit Knit Crew

Unisex UA Summit Knit Crew

Price: $75
30% Off With Code UAHOLIDAY
Boys' UA Rival Colorblock Knit Tracksuit

Boys' UA Rival Colorblock Knit Tracksuit

Price: $55
30% Off With Code UAHOLIDAY
Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
30% Off With Code UAHOLIDAY
Boys' Curry Splash Hoodie

Boys' Curry Splash Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Men's UA Motivate 2.0 Long Sleeve

Men's UA Motivate 2.0 Long Sleeve

Price: $70
30% Off With Code UAHOLIDAY