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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

10 Items

Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
Boys' Armour Fleece® Wordmark Hoodie
Top Gift

Boys' Armour Fleece® Wordmark Hoodie

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
Boys' UA Utility Hoodie

Boys' UA Utility Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's Armour Fleece® ¼ Zip

Men's Armour Fleece® ¼ Zip

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN