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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

7 Items

Boys' UA Unstoppable Shorts
new

4 Colors

Boys' UA Unstoppable Shorts

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Woven Printed Shorts
New Colors

5 Colors

Boys' UA Tech™ Woven Printed Shorts

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Woven Wordmark Shorts
New Colors

7 Colors

Boys' UA Tech™ Woven Wordmark Shorts

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Kids' UA Essential 6-Pack No- Show Socks
New Colors

6 Colors

Kids' UA Essential 6-Pack No- Show Socks

Original price: $18, Sale price: $14.40
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Matte Two Tone Batting Helmet

5 Colors

Adult UA Converge Matte Two Tone Batting Helmet

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Adult UA Knee Supports

2 Colors

Adult UA Knee Supports

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Kids' UA Team Over-The-Calf Socks

9 Colors

Kids' UA Team Over-The-Calf Socks

Original price: $12, Sale price: $9.60
Exclusion List Messaging Test - Eligible Product