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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

27 Items

Boys' UA Knit Warm Up Team Full-Zip
new

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
30% Off With Code UAHOLIDAY
UA Converge Gloss Helmet
new

UA Converge Gloss Helmet

Price: $57.50
30% Off With Code UAHOLIDAY
Curry Duffle Bag
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Curry Duffle Bag

Price: $20
30% Off With Code UAHOLIDAY
UA 24 oz Command
new

UA 24 oz Command

Price: $35
30% Off With Code UAHOLIDAY
UA 32oz Playmaker Squeeze
New Colors

UA 32oz Playmaker Squeeze

Price: $15
30% Off With Code UAHOLIDAY
Girls' UA Play Up Shorts
Best Seller

Girls' UA Play Up Shorts

Price: $20
30% Off With Code UAHOLIDAY
Boys' UA Stunt 3.0 Printed Shorts

Boys' UA Stunt 3.0 Printed Shorts

Price: $25
30% Off With Code UAHOLIDAY
UA Converge Solid Matte Helm

UA Converge Solid Matte Helm

Price: $60
30% Off With Code UAHOLIDAY
UA Converge M Two Tone Helmet

UA Converge M Two Tone Helmet

Price: $100
30% Off With Code UAHOLIDAY
UACPCC2-SRVS Sr. Victory CP

UACPCC2-SRVS Sr. Victory CP

Price: $150
30% Off With Code UAHOLIDAY
Boys' UA Football Field Logo Short Sleeve

Boys' UA Football Field Logo Short Sleeve

Price: $20
30% Off With Code UAHOLIDAY
UA Sideline Mini Cooler
Top Gift

UA Sideline Mini Cooler

Price: $30
30% Off With Code UAHOLIDAY
Girls' UA Play Up Printed Shorts
Best Seller

Girls' UA Play Up Printed Shorts

Price: $22
30% Off With Code UAHOLIDAY
UA Playmaker Jug 64 oz. Water Bottle
Top Gift

UA Playmaker Jug 64 oz. Water Bottle

Price: $25
30% Off With Code UAHOLIDAY
UA 12 Can Sideline Cooler

UA 12 Can Sideline Cooler

Price: $55
30% Off With Code UAHOLIDAY
UA Converge Shadow Helmet

UA Converge Shadow Helmet

Price: $100
30% Off With Code UAHOLIDAY
UA Pro Series Leg Guard

UA Pro Series Leg Guard

Price: $300
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Woven Wordmark Shorts

Boys' UA Tech™ Woven Wordmark Shorts

Price: $25
30% Off With Code UAHOLIDAY
UA Scrimmage 3 Lunch Box
Top Gift

UA Scrimmage 3 Lunch Box

Price: $30
30% Off With Code UAHOLIDAY
Toddler Boys' UA Release The Beast Set

Toddler Boys' UA Release The Beast Set

Price: $40
30% Off With Code UAHOLIDAY
Boys' UA Vanish Shorts
Top Gift

Boys' UA Vanish Shorts

Price: $35
30% Off With Code UAHOLIDAY
Boys' UA Classic ¾ Baseball Raglan

Boys' UA Classic ¾ Baseball Raglan

Price: $12
30% Off With Code UAHOLIDAY
Boys' UA Unstoppable Full-Zip
new

Boys' UA Unstoppable Full-Zip

Price: $65
30% Off With Code UAHOLIDAY
UA Challenge Shin Guard

UA Challenge Shin Guard

Price: $17
30% Off With Code UAHOLIDAY