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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

29 Items

Men's UA Challenger Training Short Sleeve
new

4 Colors

Men's UA Challenger Training Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Men's HeatGear® OG Compression Short Sleeve
new

5 Colors

Men's HeatGear® OG Compression Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Elite Seamless Short Sleeve
new

4 Colors

Men's UA Vanish Elite Seamless Short Sleeve

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Men's UA Icon Charged Cotton® Short Sleeve
new

6 Colors

Men's UA Icon Charged Cotton® Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Seamless Short Sleeve
new

5 Colors

Men's UA Vanish Seamless Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's UA Zone Tank
new

4 Colors

Men's UA Zone Tank

Original price: $28, Sale price: $22.40
Exclusion List Messaging Test - Eligible Product
Men's HeatGear® Printed Short Sleeve
new

2 Colors

Men's HeatGear® Printed Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ 2.0 Short Sleeve
New Colors

6 Colors

Boys' UA Tech™ 2.0 Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's UA Challenger Training Short Sleeve
New Colors

3 Colors

Women's UA Challenger Training Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Boys' UA Challenger Training Short Sleeve
New Colors

3 Colors

Boys' UA Challenger Training Short Sleeve

Price: $20
Unisex Curry 4 Low FloTro Basketball Shoes
new

1 Color

Unisex Curry 4 Low FloTro Basketball Shoes

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Boys' UA Spotlight Franchise 4 RM USA Jr. Football Cleats
new

1 Color

Boys' UA Spotlight Franchise 4 RM USA Jr. Football Cleats

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Women's UA Infinite Power Long Sleeve Jersey
new

7 Colors

Women's UA Infinite Power Long Sleeve Jersey

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Vanish Energy Short Sleeve

9 Colors

Women's UA Vanish Energy Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Highlight 2 RM Jr. Football Cleats

4 Colors

Boys' UA Highlight 2 RM Jr. Football Cleats

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Energy Short Sleeve
new

15 Colors

Men's UA Vanish Energy Short Sleeve

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Men's UA Meridian Short Sleeve

6 Colors

Men's UA Meridian Short Sleeve

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Energy Tank
new

6 Colors

Men's UA Vanish Energy Tank

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's UA Assert 10 Wide (2E) Running Shoes

4 Colors

Men's UA Assert 10 Wide (2E) Running Shoes

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
Men's UA Left Chest Logo Short Sleeve
new

14 Colors

Men's UA Left Chest Logo Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Men's UA Leadoff Mid 3.0 Baseball Cleats

4 Colors

Men's UA Leadoff Mid 3.0 Baseball Cleats

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Men's HeatGear® Sleeveless
Best Seller

10 Colors

Men's HeatGear® Sleeveless

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's HeatGear® Short Sleeve
new

17 Colors

Men's HeatGear® Short Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product