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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

38 Items

UA StealthForm Uncrushable Hat
new

2 Colors

UA StealthForm Uncrushable Hat

Original price: $45, Sale price: $22.50
Exclusion List Messaging Test - Eligible Product
Men's UA Blitzing Cap
new

10 Colors

Men's UA Blitzing Cap

Original price: $28, Sale price: $22.40
Exclusion List Messaging Test - Eligible Product
Men's UA Challenger Training Short Sleeve
new

4 Colors

Men's UA Challenger Training Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Men's HeatGear® OG Compression Short Sleeve
new

5 Colors

Men's HeatGear® OG Compression Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Elite Seamless Short Sleeve
new

4 Colors

Men's UA Vanish Elite Seamless Short Sleeve

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Men's UA ArmourVent Stretch Fit Cap
new

6 Colors

Men's UA ArmourVent Stretch Fit Cap

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's UA Icon Charged Cotton® Short Sleeve
new

6 Colors

Men's UA Icon Charged Cotton® Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Seamless Short Sleeve
new

5 Colors

Men's UA Vanish Seamless Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's HeatGear® Printed Short Sleeve
new

2 Colors

Men's HeatGear® Printed Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ 2.0 Short Sleeve
New Colors

6 Colors

Boys' UA Tech™ 2.0 Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Batting Helmet
new

9 Colors

Adult UA Converge Batting Helmet

Original price: $57.50, Sale price: $46
Exclusion List Messaging Test - Eligible Product
Women's UA Challenger Training Short Sleeve
New Colors

3 Colors

Women's UA Challenger Training Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Boys' UA Challenger Training Short Sleeve
New Colors

3 Colors

Boys' UA Challenger Training Short Sleeve

Price: $20
Unisex Curry 4 Low FloTro Basketball Shoes
new

1 Color

Unisex Curry 4 Low FloTro Basketball Shoes

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Men's UA Drive Braided Belt
new

4 Colors

Men's UA Drive Braided Belt

Original price: $42, Sale price: $33.60
Exclusion List Messaging Test - Eligible Product
Women's UA Infinite Power Long Sleeve Jersey
new

7 Colors

Women's UA Infinite Power Long Sleeve Jersey

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Solid Matte Batting Helmet

5 Colors

Adult UA Converge Solid Matte Batting Helmet

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Matte Two Tone Batting Helmet

5 Colors

Adult UA Converge Matte Two Tone Batting Helmet

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Adult UA Knee Supports

2 Colors

Adult UA Knee Supports

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Unisex Adult UA Spotlight Chinstrap

3 Colors

Unisex Adult UA Spotlight Chinstrap

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug Jr. 32 oz. Water Bottle

3 Colors

UA Playmaker Jug Jr. 32 oz. Water Bottle

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Vanish Energy Short Sleeve

9 Colors

Women's UA Vanish Energy Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug 64 oz. Water Bottle

6 Colors

UA Playmaker Jug 64 oz. Water Bottle

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product