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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

55 Items

Women's UA Challenger Pro Track Jacket
new

Women's UA Challenger Pro Track Jacket

Price: $100
Women's UA OutRun The Storm Jacket
New Colors

4 Colors

Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Drive 7" Shorts
new

3 Colors

Women's UA Drive 7" Shorts

Price: $75
Women's UA Gameday Armour 5-Pad Girdle
new

2 Colors

Women's UA Gameday Armour 5-Pad Girdle

Price: $75
Girls' UA Play Up Shorts
Best Seller

8 Colors

Girls' UA Play Up Shorts

Price: $20
Women's UA Play Up 3.0 Shorts

11 Colors

Women's UA Play Up 3.0 Shorts

Price: $30
Boys' UA Stunt 3.0 Printed Shorts

9 Colors

Boys' UA Stunt 3.0 Printed Shorts

Price: $25
Men's UA Drive Shorts
Best Seller

8 Colors

Men's UA Drive Shorts

Price: $70
Women's Armour® Mid Crossback Sports Bra
Top Gift

9 Colors

Women's Armour® Mid Crossback Sports Bra

Price: $35
Men's UA Vanish Woven 6" Shorts
Top Gift

20 Colors

Men's UA Vanish Woven 6" Shorts

Price: $50
Women's HeatGear® Mid Padless Sports Bra

3 Colors

Women's HeatGear® Mid Padless Sports Bra

Price: $30
Women's UA Infinity 2.0 Mid Sports Bra

6 Colors

Women's UA Infinity 2.0 Mid Sports Bra

Price: $40
Men's UA Launch Hooded Jacket

Men's UA Launch Hooded Jacket

Price: $75
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's HeatGear® Armour High Sports Bra
Top Gift

7 Colors

Women's HeatGear® Armour High Sports Bra

Price: $45
Women's UA Vanish 3" Shorts

12 Colors

Women's UA Vanish 3" Shorts

Price: $40
Women's UA Play Up 2-in-1 Shorts

2 Colors

Women's UA Play Up 2-in-1 Shorts

Price: $40
Women's UA Infinity 2.0 High Sports Bra
Top Gift

8 Colors

Women's UA Infinity 2.0 High Sports Bra

Price: $60
Women's UA Drive Skort

5 Colors

Women's UA Drive Skort

Price: $75
Men's UA Vanish Elite 2-in-1 Shorts

7 Colors

Men's UA Vanish Elite 2-in-1 Shorts

Price: $70
Men's UA Vanish Woven 6" Graphic Shorts
Top Gift

4 Colors

Men's UA Vanish Woven 6" Graphic Shorts

Price: $55
Women's UA Rival Fleece Shorts

4 Colors

Women's UA Rival Fleece Shorts

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Infinity 2.0 Low Sports Bra

3 Colors

Women's UA Infinity 2.0 Low Sports Bra

Price: $35
Women's UA Fly-By 3" Shorts

13 Colors

Women's UA Fly-By 3" Shorts

Price: $30
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Tech™ Woven Wordmark Shorts

7 Colors

Boys' UA Tech™ Woven Wordmark Shorts

Price: $25