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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

24 Items

Girls' ColdGear® Leggings
new

Girls' ColdGear® Leggings

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Base 2.0 Leggings
new

Men's UA Base 2.0 Leggings

Price: $60
30% Off With Code UAHOLIDAY
Girls' ColdGear® Crew Long Sleeve
new

Girls' ColdGear® Crew Long Sleeve

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Base™ 3.0 Hoodie
new

Men's UA Base™ 3.0 Hoodie

Price: $85
30% Off With Code UAHOLIDAY
Boys' UA Hockey Wordmark Short Sleeve
new

Boys' UA Hockey Wordmark Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

Women's UA Vanish Elite Seamless Long Sleeve

Price: $75
30% Off With Code UAHOLIDAY
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
30% Off With Code UAHOLIDAY
Girls' UA Motion Crop Tank

Girls' UA Motion Crop Tank

Price: $35
30% Off With Code UAHOLIDAY
Women's HeatGear® Armour Racer Tank

Women's HeatGear® Armour Racer Tank

Price: $25
30% Off With Code UAHOLIDAY
Women's UA Meridian Fitted Crop Tank

Women's UA Meridian Fitted Crop Tank

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Motion Ankle Leggings

Women's UA Motion Ankle Leggings

Price: $55
30% Off With Code UAHOLIDAY
Women's HeatGear® Rib ¼ Zip Long Sleeve

Women's HeatGear® Rib ¼ Zip Long Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Charged RC MARS Metallic Sportstyle Shoes

Women's UA Charged RC MARS Metallic Sportstyle Shoes

Price: $90
30% Off With Code UAHOLIDAY
Women's UA Launch Singlet

Women's UA Launch Singlet

Price: $35
30% Off With Code UAHOLIDAY
Men's UA Launch Singlet

Men's UA Launch Singlet

Price: $35
30% Off With Code UAHOLIDAY
Women's UA Run Anywhere Crop Tank

Women's UA Run Anywhere Crop Tank

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Run Anywhere Singlet

Men's UA Run Anywhere Singlet

Price: $40
30% Off With Code UAHOLIDAY
Women's UA Run Anywhere Tights

Women's UA Run Anywhere Tights

Price: $100
30% Off With Code UAHOLIDAY
Women's UA Launch Pro Long Sleeve

Women's UA Launch Pro Long Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
30% Off With Code UAHOLIDAY
Men's UA Tech™ Tank

Men's UA Tech™ Tank

Price: $25
30% Off With Code UAHOLIDAY
Women's Project Rock Lets Go Colorblock Ankle Leggings

Women's Project Rock Lets Go Colorblock Ankle Leggings

Price: $100
30% Off With Code UAHOLIDAY
Women's Project Rock Lets Go Crop Full-Zip

Women's Project Rock Lets Go Crop Full-Zip

Price: $100
30% Off With Code UAHOLIDAY
Boys' UA Base™ 4.0 Leggings
new

Boys' UA Base™ 4.0 Leggings

Price: $65
30% Off With Code UAHOLIDAY