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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

28 Items

Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Men's UA Base 2.0 Leggings
new

Men's UA Base 2.0 Leggings

Price: $60
UA Undeniable 5.0 XL Duffle Bag
new

UA Undeniable 5.0 XL Duffle Bag

Price: $70
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

Women's UA Vanish Elite Seamless Long Sleeve

Original price: $75, Sale price: $56.97
Men's ColdGear® Elite Mock Long Sleeve
new

Men's ColdGear® Elite Mock Long Sleeve

Price: $70
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
UA 24-Can Sideline Soft Cooler

UA 24-Can Sideline Soft Cooler

Price: $75
UA 12-Can Sideline Soft Cooler

UA 12-Can Sideline Soft Cooler

Price: $55
UA Undeniable 5.0 Large Duffle Bag
Top Gift

UA Undeniable 5.0 Large Duffle Bag

Price: $60
Women's UA Motion Ankle Leggings

Women's UA Motion Ankle Leggings

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Meridian Ankle Leggings

Women's UA Meridian Ankle Leggings

Original price: $90, Sale price: $67.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Commit 4 Training Shoes

Men's UA Commit 4 Training Shoes

Original price: $80, Sale price: $72.97
25% Off Can't-Miss Gifts use code COUNTDOWN
UA Hustle 6.0 Pro Backpack
Top Gift

UA Hustle 6.0 Pro Backpack

Price: $65
Men's UA Meridian Short Sleeve
Top Gift

Men's UA Meridian Short Sleeve

Price: $60
Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's Armour Fleece® Joggers

Men's Armour Fleece® Joggers

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Edge Leather Training Shoes

Men's UA Edge Leather Training Shoes

Price: $70
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's ColdGear® Elite Leggings
new

Men's ColdGear® Elite Leggings

Price: $70
Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
UA Hustle 6.0 Backpack
Top Gift

UA Hustle 6.0 Backpack

Price: $55
Women's Armour Fleece® Pro Gym Pants

Women's Armour Fleece® Pro Gym Pants

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN