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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

44 Items

Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Girls' ColdGear® Leggings
new

Girls' ColdGear® Leggings

Price: $40
Men's UA Base 2.0 Leggings
new

Men's UA Base 2.0 Leggings

Price: $60
Women's UA OutRun The Storm Jacket
New Colors

Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' ColdGear® Crew Long Sleeve
new

Girls' ColdGear® Crew Long Sleeve

Price: $45
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

Women's UA Vanish Elite Seamless Long Sleeve

Original price: $75, Sale price: $56.97
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
Girls' UA Play Up Shorts
Best Seller

Girls' UA Play Up Shorts

Price: $20
Women's UA Play Up 3.0 Shorts

Women's UA Play Up 3.0 Shorts

Price: $30
Men's UA Vanish Woven 6" Shorts
Top Gift

Men's UA Vanish Woven 6" Shorts

Price: $50
Men's UA Launch Hooded Jacket

Men's UA Launch Hooded Jacket

Price: $75
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Vanish 3" Shorts

Women's UA Vanish 3" Shorts

Price: $40
Women's UA Play Up 2-in-1 Shorts

Women's UA Play Up 2-in-1 Shorts

Price: $40
Women's UA Motion Ankle Leggings

Women's UA Motion Ankle Leggings

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Woven 6" Graphic Shorts
Top Gift

Men's UA Vanish Woven 6" Graphic Shorts

Price: $55
Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

Price: $30
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
Women's UA Run Anywhere Tights

Women's UA Run Anywhere Tights

Price: $100
Men's UA Tech™ Wordmark Shorts

Men's UA Tech™ Wordmark Shorts

Price: $30