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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

65 Items

Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Boys' UA Freedom Rival Fleece Hoodie
new

Boys' UA Freedom Rival Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Girls' ColdGear® Leggings
new

Girls' ColdGear® Leggings

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Base 2.0 Leggings
new

Men's UA Base 2.0 Leggings

Price: $60
30% Off With Code UAHOLIDAY
Ms Unstp Flc FZ
new

Ms Unstp Flc FZ

Price: $130
30% Off With Code UAHOLIDAY
Ws Unstp FZ
new

Ws Unstp FZ

Price: $130
30% Off With Code UAHOLIDAY
Women's UA Vanish Elite Seamless Ankle Leggings
New Colors

Women's UA Vanish Elite Seamless Ankle Leggings

Price: $100
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
30% Off With Code UAHOLIDAY
Women's UA Unstoppable Jacket

Women's UA Unstoppable Jacket

Price: $100
30% Off With Code UAHOLIDAY
Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Women's UA Motion Ankle Leggings

Women's UA Motion Ankle Leggings

Price: $55
30% Off With Code UAHOLIDAY
Women's UA Charged RC MARS Metallic Sportstyle Shoes

Women's UA Charged RC MARS Metallic Sportstyle Shoes

Price: $90
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Icon Heavyweight Terry Oversized Hoodie
Top Gift

Men's UA Icon Heavyweight Terry Oversized Hoodie

Price: $80
30% Off With Code UAHOLIDAY
Men's UA Rival Fleece Camo Printed Hoodie

Men's UA Rival Fleece Camo Printed Hoodie

Price: $60
30% Off With Code UAHOLIDAY
Unisex UA Pride Knit Hoodie

Unisex UA Pride Knit Hoodie

Price: $100
30% Off With Code UAHOLIDAY
Men's UA Icon Heavyweight Terry Oversized Crew
Top Gift

Men's UA Icon Heavyweight Terry Oversized Crew

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Storm Revo Vest
Top Gift

Men's UA Storm Revo Vest

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Run Anywhere Tights

Women's UA Run Anywhere Tights

Price: $100
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Fleece Hoodie
Top Gift

Men's UA Unstoppable Fleece Hoodie

Price: $100
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Jacket
Top Gift

Men's UA Unstoppable Jacket

Price: $110
Boys' Armour Fleece® Wordmark Hoodie
Top Gift

Boys' Armour Fleece® Wordmark Hoodie

Price: $40
30% Off With Code UAHOLIDAY
Boys' UA Drive Midlayer

Boys' UA Drive Midlayer

Price: $55
30% Off With Code UAHOLIDAY
Boys' UA Unstoppable Fleece Full-Zip
Top Gift

Boys' UA Unstoppable Fleece Full-Zip

Price: $80
30% Off With Code UAHOLIDAY