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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

34 Items

Men's UA Tech™ 2.0 Short Sleeve
New Colors

Men's UA Tech™ 2.0 Short Sleeve

Price: $25
Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Women's UA Meridian Fitted Short Sleeve
New Colors

Women's UA Meridian Fitted Short Sleeve

Original price: $60, Sale price: $45.97
Girls' ColdGear® Crew Long Sleeve
new

Girls' ColdGear® Crew Long Sleeve

Price: $45
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

Women's UA Vanish Elite Seamless Long Sleeve

Original price: $75, Sale price: $56.97
Men's ColdGear® Elite Mock Long Sleeve
new

Men's ColdGear® Elite Mock Long Sleeve

Price: $70
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
Boys' UA Tech™ 2.0 Short Sleeve
Best Seller

Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
Women's UA Meridian Short Sleeve
1X-3X

Women's UA Meridian Short Sleeve

Original price: $60, Sale price: $45.97
Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
Men's UA Vanish Energy Short Sleeve
Top Gift

Men's UA Vanish Energy Short Sleeve

Price: $45
Men's UA Meridian Short Sleeve
Top Gift

Men's UA Meridian Short Sleeve

Price: $60
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Girls' UA Motion Ruched Short Sleeve
Top Gift

Girls' UA Motion Ruched Short Sleeve

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' UA Tech™ Short Sleeve

Girls' UA Tech™ Short Sleeve

Price: $20
Men's HeatGear® Mock Long Sleeve
Top Gift

Men's HeatGear® Mock Long Sleeve

Price: $35