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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

59 Items

Unisex UA SpeedForm® Gemini Running Shoes
new

6 Colors

Unisex UA SpeedForm® Gemini Running Shoes

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Men's UA Surge 4 Running Shoes
new

3 Colors

Men's UA Surge 4 Running Shoes

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Men's UA Commit 4 Training Shoes
new

5 Colors

Men's UA Commit 4 Training Shoes

Price: $80
Men's UA Charged Verssert 2 Running Shoes
new

3 Colors

Men's UA Charged Verssert 2 Running Shoes

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
Boys' Grade School UA Flash Running Shoes
New Colors

1 Color

Boys' Grade School UA Flash Running Shoes

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Unisex UA Jet '23 Basketball Shoes
New Colors

8 Colors

Unisex UA Jet '23 Basketball Shoes

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Boys' Pre-School UA Assert 10 AC Wide Running Shoes
New Colors

1 Color

Boys' Pre-School UA Assert 10 AC Wide Running Shoes

Price: $55
Women's Project Rock 7 Training Shoes
new

1 Color

Women's Project Rock 7 Training Shoes

Original price: $150, Sale price: $120
Exclusion List Messaging Test - Eligible Product
Girls' Grade School UA Flash Running Shoes
New Colors

1 Color

Girls' Grade School UA Flash Running Shoes

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Women's UA Bandit Trail 3 Running Shoes
New Colors

2 Colors

Women's UA Bandit Trail 3 Running Shoes

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Girls' Pre-School UA Surge 4 AC Running Shoes
New Colors

1 Color

Girls' Pre-School UA Surge 4 AC Running Shoes

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Men's UA Charged Edge Wide (4E) Training Shoes
New Colors

2 Colors

Men's UA Charged Edge Wide (4E) Training Shoes

Original price: $70, Sale price: $56
Exclusion List Messaging Test - Eligible Product
Girls' Pre-School UA Flash Running Shoes
New Colors

1 Color

Girls' Pre-School UA Flash Running Shoes

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Women's UA Charged Verssert 2 Running Shoes
New Colors

2 Colors

Women's UA Charged Verssert 2 Running Shoes

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
Grade School UA Phantom 1 Shoes
New Colors

1 Color

Grade School UA Phantom 1 Shoes

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Men's UA Surge 4 Wide (4E) Running Shoes
new

1 Color

Men's UA Surge 4 Wide (4E) Running Shoes

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Boys' Grade School UA Assert 10 Running Shoes

3 Colors

Boys' Grade School UA Assert 10 Running Shoes

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Unisex UA SlipSpeed™ Training Shoes

8 Colors

Unisex UA SlipSpeed™ Training Shoes

Original price: $120, Sale price: $96
Exclusion List Messaging Test - Eligible Product
Unisex Curry 1 Low FloTro Lux Basketball Shoes

1 Color

Unisex Curry 1 Low FloTro Lux Basketball Shoes

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Unisex UA Apparition Shoes

1 Color

Unisex UA Apparition Shoes

Original price: $110, Sale price: $88
Exclusion List Messaging Test - Eligible Product
Unisex UA Velociti Pro Running Shoes
new

5 Colors

Unisex UA Velociti Pro Running Shoes

Price: $160
Unisex UA Infinite Pro Trail Running Shoes
new

3 Colors

Unisex UA Infinite Pro Trail Running Shoes

Original price: $140, Sale price: $112
Exclusion List Messaging Test - Eligible Product
Women's UA Dynamic Select Training Shoes

2 Colors

Women's UA Dynamic Select Training Shoes

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Unisex UA Fat Tire Venture Pro Shoes
new

7 Colors

Unisex UA Fat Tire Venture Pro Shoes

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product