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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

105 Items

Boys' UA Knit Warm Up Team Full-Zip
new

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
Unisex UA Performance Tech 6-Pack Quarter Socks
new

Unisex UA Performance Tech 6-Pack Quarter Socks

Price: $24
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Women's UA Challenger Pro Track Jacket
new

Women's UA Challenger Pro Track Jacket

Price: $100
Boys' UA Freedom Rival Fleece Hoodie
new

Boys' UA Freedom Rival Fleece Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA OutRun The Storm Jacket
New Colors

Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' ColdGear® Crew Long Sleeve
new

Girls' ColdGear® Crew Long Sleeve

Price: $45
Women's HeatGear® Compression Tank
new

Women's HeatGear® Compression Tank

Price: $25
Men's UA Base™ 3.0 Hoodie
new

Men's UA Base™ 3.0 Hoodie

Price: $85
Men's UA Tactical ColdGear® Infrared Base Mock
new

Men's UA Tactical ColdGear® Infrared Base Mock

Price: $60
Men's UA Unstoppable Fleece Collegiate Full Zip
new

Men's UA Unstoppable Fleece Collegiate Full Zip

Price: $130
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

Women's UA Vanish Elite Seamless Long Sleeve

Original price: $75, Sale price: $56.97
Women's UA Breathe Balance 2-Pack Socks
New Colors

Women's UA Breathe Balance 2-Pack Socks

Price: $20
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Essential 6-Pack No-Show Socks
new

Unisex UA Essential 6-Pack No-Show Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's ColdGear® Elite Mock Long Sleeve
new

Men's ColdGear® Elite Mock Long Sleeve

Price: $70
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
Kids' UA Essential 6-Pack No- Show Socks
New Colors

Kids' UA Essential 6-Pack No- Show Socks

Price: $18
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Knockout Tank

Women's UA Knockout Tank

Price: $35
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Launch Hooded Jacket

Men's UA Launch Hooded Jacket

Price: $75
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Unstoppable Jacket

Women's UA Unstoppable Jacket

Price: $100
Men's UA Unstoppable Vent Jacket

Men's UA Unstoppable Vent Jacket

Price: $120